Preparing to Sell Your Business
The completion of a sale can take over a year, so keep that in mind as you plan your exit strategy. Here are several basic steps you should take to ensure that your business is ready:
1. Get a business valuation. One of the first things you should do is obtain a realistic idea of what your business is worth from an objective, outside source. A professional valuation will give you a basis for gauging buyer offers and will give you an idea of what you can expect to net from the sale. It will also tell you your business’s market position, financial situation, strengths and weaknesses (which you can hopefully correct prior to putting it on the market).
Valuations can be obtained from a number of sources, ranging from local accounting firms to regional business brokers and investment banking firms. As a rule, you should make sure the company performing your valuation has access to the most current national data regarding privately held transactions in your industry. Experience in selling firms of your type is obviously helpful as well.
2. Get your books in order. Buyers evaluating your business generally require at least three years’ worth of financial information. The more formal your statements (accountant-reviewed or -prepared vs. internally generated statements), the better the impression you’ll make-and the easier the due diligence for a buyer. Tax returns may suffice.
3. Understand the true profitability of your business. Most privately held businesses claim a variety of non-operational expenses. Make sure you have supporting documentation for these expenses. For example, your business may be paying for your personal automobile lease.
In addition, there may be infrequent expenses you have incurred during the past three years that should be excluded in a buyer’s analysis of recurring cash flow. There may be moving expenses if you’ve moved to a larger facility or unusual legal expenses.
4. Consult your financial advisor. It’s wise to speak to your tax advisor for help planning your financial future. Understanding your personal and corporate tax situation may also help you recognize your options with regard to deal structure.
5. Make a good first impression. Will a buyer visiting your shop for the first time see order or chaos? Buyers look for companies that show well, as an orderly shop is often indicative of an orderly management team and back-room operations.
6. Organize your legal paperwork. Review your incorporation papers, permits, licensing agreements, leases, customer and vendor contracts, etc. Make sure you have them readily available, current and in order.
7. Consider management succession. If you’re absolutely vital to your business, who will a buyer be able to turn to for help running the business after you leave? You should have a succession plan in place before going to market.
8. Know your reason for selling. Buyers are always curious as to why a seller wants to exit a business. (If it’s so great, why are you leaving?) Be prepared to articulate your reasons.
9. Get your advisory team in place. Start interviewing attorneys and accountants who are proficient in mergers and acquisitions. Strongly consider hiring an intermediary, either a business broker or an investment banker, to represent you and help you through the selling process.
10. Keep your eye on the ball. Don’t let your business performance decline because you’re too focused on the sale of your business. This will only give buyers additional negotiating power to lower their offers.
Story of Tithing
The origins of tithing can be found in the Bible, yet many Christians and non-Christians alike, practice some form of tithing today.
Tithe is conventionally a Christian term that signifies the contribution of one tenth of one’s earnings as donation to one’s Church as a type of Church giving. However, every other religious system has similar practices within itself. In Islam the word used is ‘Zakat’. In the Sikh religion of India the name for it is ‘Dasvandh’ which again signifies setting apart a tenth of one’s earnings for pious acts. It was Guru Gobind Singh, the tenth Sikh guru who started the practice. The sacred texts of Hinduism like the Bhagavadgita and the Upanisads state that ‘true alms’ is that which is given as a part of one’s duty in the right place and at the right time to a worthy individual, from whom nothing is expected in return.
The word tithe derives from the Hebrew word ‘asair’, which means to donate one-tenth portion of something, mostly a person’s earnings. Nowadays tithes or tithing is optional and is given in cash. Still, in some European countries church can demand tithing and thus make it enforceable by law.
Denmark is an example where members of the Church of Denmark pay a church tax, which varies between municipalities. The tax is generally around 1% of the taxable income. And in Finland members of state churches pay a church tax of between 1% and 2.25% of income and the Church taxes are integrated into the common national taxation system.
However the practice of regular tithes was not established until after Exodus. Tithes were common throughout the ancient Near East, as well as in later Lydia, Arabia, and Carthage.
The Hebrew habit of tithing is recorded in the Bible, the first mention being the gift from Abraham to the Canaanite priest and king Melchizedek (Genesis–:20). Ancient Arabia, Lydia and Carthage were places where the custom of tithes existed. Tithing was implemented by the early Christian church, and had found mention in councils at Macon in 585 and at Tours in 567. They were granted formal recognition during the time of Pope Adrian I in 787.
The practice of tithes in some Christian churches is contentious for the reason that it is putting into operation an Old Testament idea to a New Testament establishment (the Church). No proof is available in the New Testament that tithing can be applied to Christians. Actually, it was mandatory only for Jews living in the promised land to pay the tithe even according to the Old Testament, as it was in practice a form of income tax that was necessary to help not only the government of the then Israel, but also the shrines and the priestly class.
Current day Tithing
In spite of its origins in the Bible and olden day Christianity, nowadays it is a perfect way to give every time you get something. Giving EVERY time you get things is such a perfectly beautiful form of giving as it allows the giver to feel in fullness something indescribably powerful – more on that afterwards.
Let us return to history. That section of the Bible that Christians refer to with regard to tithing is Malachi 3:10. Lots of Christians tithe to their church as they feel that they are under obligation to do so according to the Bible. And many Churches then as well as now insist that their members contribute to the church to help it carry on its activities. In spirit though, if the giving is not done out of free will and with a happy intention, it does not accomplish its proper benefit – if in fact you want to create a proper benefit by the gift.
Disagreements about Tithing
Tithing has often been a contentious topic. The issue whether a Christian should pay tithe is often argued in many Christian congregations.
An article has been published in Wall Street Journal about tithing under the title ‘The Backlash Against Tithing’, in which the writer Suzanne Sataline says, ‘As Churches push donations, congregants balk; ‘that’s not the way God works’.’
Regrettably, the different ideological perspectives, desire to dominate, and a narrow outlook, can lead to a Jekyll and Hyde scenario – the pure goodness of giving being lost in the fog and misinterpretation of religion. In spite of the disputes, tithing is still a fully and marvellously powerful act that any person can do to turn around their lives to face a fuller pathway.
For those who are interested in finding out more about a Christian perspective in tithing there are plenty of materials to go through. For those who are keen on knowing the reason WHY tithing is so compelling, what follows will be useful.
Why is Tithing so amazing?
This is indeed a very compelling question because if you just blindly carry on something without any idea of what it indicates, you could be proceeding in the wrong direction.
If more people who are in the habit of tithing knew exactly why it works when done with the feeling of total giving, then it is likely to make people eager to give even more. And for those who do it intermittently, it could encourage them to give first every time they are in receipt of something.
To see the actual ‘why’ of how proper gifting gives rise to more we have to learn something about Quantum Physics and Quantum Mechanics. The rules that govern these disciplines are unlike those in our physical or Newtonian world.
The movie ‘What the Bleep’ describes the quantum world through simple examples. The movie segment linked below describes a little about how matter becomes waves and acts like fluids when observed from a quantum physics perspective : http://video.yahoo.com/watch/1349535/4653525.
The movie describes an amazing world viewed from a quantum space. When a beam of electrons is fired through a plate with a slit in it onto a wall – as you would expect, it would it within a single line on the wall straight opposite the slit.
If the same experiment is done using an energy wave that has the properties of a water wave, again one can get an expected outcome. As the surge hits the plate the tendency for the wave is to ricochet but still because of the cut, some parts of the wave goes in through that cut. Emerging from the cut, the wave spreads out in an arched way, thus resulting in a new wave more or less similar to the old wave. It is exactly like the experiments one would have done in smaller classes regarding the behaviour of waves. It hits the wall opposite with a lot of force at the point just opposite the cut and hits with lesser strength all around the wall. This is just like the pattern the electrons create.
If we created one more opening in the plate, again the upshot would not be totally unexpected while experimenting a wave – two smaller waves would be formed through the openings and when the waves come into contact, they would dissolve each other and make an intervention pattern. Many waves would now strike the wall across, giving a stripped effect. These are standard patterns of wave behaviour and so there is nothing unexpected in the result.
Here is where the whole experiment takes on an entirely different direction. When electrons are sent through the two cuts in the plate, what should ordinarily result are two lines in the wall opposite. On the contrary what one sees is a stripped appearance with an intersecting pattern. This is unbelievable. The matter seems to have been turned into a wave. We can perhaps imagine that electrons were hitting against each other and ricocheting and causing a wave pattern; so if electrons are sent across separately the result should be different. But it is not, it is the same. The explanation has to be that the electron leaves as a single particle, and splits into a wave on collision with the plate, then goes across through the cuts and intervenes with itself after that on the other side. This idea of solid having fluid properties -or mattering acting like a wave – is totally surprising. The world is much more than we understand it to be.
Though the world that we live in appears to be hard and solid, it is perhaps possible that in reality we are living in a place that has more properties of a fluid – liquid energy or persistent movement of a fluid, which reacts more like the fluids in our material world. According to the rules of physics, similar fluids have a tendency to congregate, while those with dissimilar properties tend to diverge and remain separate. A typical example of this is oil and water. Chromatography explains how a single substance can break up into its individual components in clear bands the way groups of people break up into smaller ones with common interests, potencies or aims.
The key is that when we give we feel joyful and experience joy. As a giver we receive the most divine gifts of all the gift of joy. Often we think that it is the receiver of a gift that receives something and it often overlooked that the giver actually is the greatest receiver. If you’re not too sure about this, then watch yourself around children and see how you feel when you give to them and observe how you feel no matter how they respond.
When we understand that we are first giving to ourselves when we give and that we do this because we want to feel joy then we have a key. This key unlocks the door of understanding to giving. And when we give repeatedly the momentum builds up just like a wave getting bigger and bigger the more we add to it with our giving.
The fact that we feel joyful when we give changes our energy literally – we feel better and in that moment we are more attractive to other people. Have you experienced someone on the street selling something that you don’t want such as tissues and normally you do not buy, but one day you do and the only reason why is because the person is happy and smiling? You may have experienced the same with buskers playing music on the street.
Someone who is joyful exudes a natural attraction that draws others in and in doing so draws in better life experiences. It is simple. They attract to them those who are either wanting to experience that feeling or those who already experience it.
Exactly like water and oil, those who give and those who do not give are compartmentalised in different groups. And the ideal place where one can receive something is there where givers congregate! But you can remain in that group only as long as you gift things! Givers enjoy giving to others who give.
We may be able to look at quantum physics for resolving things, but these are very much in front of us all the time. Alike attracts alike – right. See what is going on all over the world. Lions like to be with lions, students like to be with students, women prefer the company of women, guys like other guys, ‘poor’ people prefer to be with ‘poor’ people and ‘rich’ people like to form groups with ‘rich’ people. And yes – givers like to make friends with givers.
So if you give from a sense of self-reproach then it will only boomerang on you – you will just attract to you like-minded others who have a guilt complex and cannot be contented and delighted. The borderline between remorse and anger is narrow; so people gifting things out of a sense of guilt tend to turn in that direction. Joy is one of the highest of human emotions – and from there one can only turn to love – and that is what all of us are forever searching for.
So when you initiate the act of giving, you are very close to knowing perfect love – really wonderful to know that it is. More so as we know that most people are continuously trying to find love. We now know that the answer is so easy – begin giving! And gifting money is only an aspect of giving – giving on the whole will create a special place of joy for us, no matter how ‘little’ the amount.
There is also an emotional aspect to giving consistently. This aspect might not in the beginning appear to have connections to the sensation of joy – in the end it completely bonds us to the absolute bliss of joy.
When we gift a thing – especially a thing which is definitely not in surplus in our lives, we are sending a strong message to ourselves that life is reliable. When we have accomplished the act of giving and afterwards see that act in retrospect we understand that we can form a perfect relationship with that reliability. The opposite of reliability is fright. A group of frightened people are unlikely to be happy and delighted and so will not be able to attract any one. On the contrary, a group of reliable people would be contented and so would be quite appealing to those who are seeking such enriching experiences. At the end of the day, when reliability gets transformed into delight and again we find ourselves very close to that which we yearn most – love.
So the essence that has been forgotten over the ages is right here today for anyone to connect with simply and easily. My son received a lot of money for Christmas and I asked him what he was going to do with it. He said he was going to save most of it. I asked him how much he was going to give. He had not considered that an option until I shared it with him. What would happen if the first thing we did when we received was to give some away – do you think we would experience more joy
Transaction based donating – or transaction based benevolence
This leads us to the power of transactional giving. Many businesses give when they have lots of money. When they have little they tend not to give. Because of this their potential levels of joy are always go up and down based on the market trends – they have no control. But those who give EVERY time they receive are in control and connected with their experience of joy regularly.
Transactional giving rather than total giving is based on the highs and lows of business and so is a self-evident way of giving. The method is that when you get something you also give something – straightforward. If your business is bad you might give but according to the income. And when business is marking a rising graph, giving can also improve.
A key factor of transaction based venture is that a person can celebrate the joy of giving mutually with everyone involved – clientele/commune – personnel – and venture itself. A customer knows that when he buys from a business he is giving without having to expend anything other than the time to select and buy from that outlet he experiences the power of giving – reason for the conventional CSR – Corporate Social Responsibility, to change instantly to Customer Social Responsibility, with the ability of the customer to effectively respond to the sharing by valuing the venture and have that added sensitive though subtle reason, for opting to do business with the venture.
Members of the staff also get a chance to participate in the pleasure because every time they are part of making a sale, they know full well that they had their role in giving something to someone who needed that help. The event generates a strong sense of camaraderie within the team that promotes team spirit and motivates the team members.
Any business, including startups with no profit, can do Buy1GIVE1 transaction-based giving – there literally are no barriers to entry and the business controls everything. The contribution amount per transaction starts from just one cent and goes up to thousands of dollars with each business choosing their own level of giving and charity cause project to support depending on their business type and profitability. There is simply no reason not to give this way when the benefits of giving are so numerous. Businesses who are currently giving to a cause can usually convert very quickly and easily to Buy1GIVE1 transaction-based giving while still supporting the same cause providing extra tangible benefits to the business.
When the game is over business -based giving is a present day form of tithing that is practical and possible for anyone, at any place. Now that we realise that it is not about the actual money that we give such as a tenth of the income, but only the fact that we are gifting it that makes the change. When we enter the fraternity of donors we move into a special and fortunate world that only those who give to others are allowed to enter. And unless you start giving today itself, you just may not start doing it and might never will till you start. So begin today.
‘We’re not here to donate to ‘get back.’. We’re here to give more and more.
Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.
Property does not just comprise of tangible things like houses, cars, furniture, money, investments etc and such property are not the only kind that can be safeguarded by law. Other types of property which are intangible in nature also exist. They are termed intellectual property and these are also protected by the law. There are three main kinds of property which come under this classification: patents, trademarks and copyrights.
When an author has brought out an original piece, he or she holds the copyright over this piece and is granted ownership for them. Copyright safeguards all types of artistic expressions including music, films, videos, designs etc in addition to original literature. The copyright bestows the sole right of ownership over the piece in question in addition to rights to get financial advantages arising from the work.
Trademarks bestow intellectual property rights which aim at pre-empting replication and violation of symbols registered by a person for his own products, and they help a customer easily identify the source of a product. Trademark protection gives the holder complete safety from unauthorised use of his own symbol by others to mislead customers.
The third type of intellectual property right is the patent, which is granted to inventors to protect their inventions and creations. It gives them sole right of usage and sale of their invention for a particular period.
There are a few other less common kinds of intellectual properties that can be owned by people. Some examples of other kinds are traditional understanding cultivated by inhabitants of a specific region that is unique only to that area; confidential information that include business secrets, for instance, KFC’s recipe; and positional indicators that are a variation of trademarks used for products arising from a specific part of the world, for instance Champagne.
While all the three kinds of intellectual property discussed above are different from each other there are also some similarities. All of these are safeguarded within the legal framework and the rightful owners can take legal action in a court of law and claim compensation in case of any infringement.
Discover more about trademark registration Singapore and discover how does an intellectual property protection increase the net worth of your business very fast.
What is the reason for our remaining alive? For what have we come here? Day after day we are being asked about the sense and purpose of our lives. And many of us keep on searching for answers. Will we be able to achieve happiness? That is also a question that forces us every day to find out its answer. What happens if the answer to those queries is quite uncomplicated? What if it is all about ONE thing? Bonding. The secret of happiness is explained perfectly in the stimulating voice of Masami Sato in the excerpt of her book, ONE.
What are we searching for?
There are many things we do in our life.
But have we ever thought about why we do what we do? What are we really looking for?
The world is a confluence of millions of people of all continents, races, religions, and ideologies, doing different things. They look different and also act in different ways. All of us have different interests and each have a different viewpoint. We converse differently using different languages. We have different emotions and desires.
However, if we were to say there is just ONE thing we are ALL looking for, what would it be?
While I travelled all over the world, I did ask people one simple question, “What would you like to achieve in your life? What do you really want?”
At first, it seemed everyone was looking for different things as they randomly said, “Good job”, “My own house”, “A nice partner”, “A loving family”, “A soul mate”, “More money”, “Wealth”. “Freedom”, “Peace of mind”, “A life purpose” There were many more answers.
I actually noticed that some of these things are temporal desires and some are more permanent desires. Temporal desire means we want it because we do not have it yet or we don’t think we have it yet. On the other hand, permanent desire is not about attaining things we do not have. It is about the ‘feeling’ we seek so this does not end no matter what we get or achieve at each moment of our life.
If one could just remove all earthly desires from our list and look at only permanent desires, it would be obvious that we just want to continue feeling positive sensations like excitement, happiness, inspiration, motivation, munificence, affection, joy etc. – put in other words, we want to continue being happy.
Contentment
Contentment is a state of emotion that all of us are yearning to be in. Each of us may define it differently. We may also value it differently. Each of us may be familiar with different levels of intensity of contentment. Still we definitely have something in common when contentment comes to us. And when we realize this secret about contentment, we hold the key to greater contentment, and to make those around us know the same feelings as well.
This life, that we live, is a mystery. All of us like it in our own different ways. We may also dislike it in different ways. We may wonder about it. We may cherish it. Or we may just accept it in an offhand manner. But what is the ultimate purpose of this life? What if the mystery of our existence is at hand? What if its revelation actually brings us happiness and fulfilment when we come face to face with it?
What if the truth of our life’s purpose, and of its happiness, is as simple as this:
It is all about connection.
Relationship is everything
Everything is about making relationships. Everything is part of something else. Just a look at our own lives would reveal it to us. Then we will understand the real purpose of our lives.
Why do we do anything, ANYTHING at all, in life as humans?
It is simply because we want to connect more and more. We make friends to feel connected. We get married to connect with someone more deeply and more permanently. We create a family to feel even more connected. We go out to meet more people to connect with, not only to get practical benefits from those connections, but also to feel more connected to the world.
We buy good clothes or go to a hairdressing saloon for a better relationship with our aesthetical sense and to our own physical appearance. We eat all types of food to feel more connected to the sense of taste and flavour. We eat out to feel the relationship to the people we dine with. We get mobile phones and computers to weave relationships with others and the world. We read magazines and newspapers to remain in touch with whatever is going on and what others are doing and experiencing. We educate ourselves to keep in touch with what others know and value.
Every single thing we do is to satisfy the need for connection. If we’re not connected to our own body, we don’t even have to eat and sleep. Our connection to all our senses tells us to do something to satisfy the demand of the body. We feel pain and discomfort if we ignore the signals of our own body. And beyond our basic needs, we seek a greater sense of connection – connection to our existence – connection to our purpose. And without that connection, it’s empty. Just like the emptiness many of us feel inside when we’re not even connected to ourselves. That simply cannot be the natural way we’re designed to live our lives.
Bonds are powerful, and yet they are fragile and tender
When we cannot feel the intimacy in a relationship, we opt for separation, divorce, quarrels, judgement, and disapproval. It never feels good to lose the intimacy in a relationship. Nevertheless, it is possible to fall in love with someone one day and fall out of love with the same person the next day. The feeling can alter just by a flick of a finger. And the flick might be by your finger or theirs!
When the relationship is not there.
When we do not feel the connection, we start seeing problems. We start seeing differences and barriers. We start judging and criticising others. We magnify, dwell on and give energy to those things we perceive as problems. When that happens, we could even turn it all inwards and give ourselves pain and criticism. We cannot feel totally happy when we’re feeling disconnected from even one thing.
Bonding: the Secret to Happiness
What if we are looking at the whole idea from the other end? When we do it, we realize this simple reality: we cannot feel miserable when the bonds are strong. It is just not possible!
Try to feel unhappy when we’re feeling connected to the people around us and laughing and sharing wholeheartedly together. Even when we have so-called ‘problems’ in life, we can still laugh together and feel happy and positive when we are feeling connected. At the same time, it is very difficult to enjoy anything if we’re not feeling connected.
Relationship: Our Life .
Relationship is the core of everything. That is what life is. Relationship.
Everything is a unified whole of smaller units. Everything combines together to form a bigger unit; the way our bodies are a fusion of smaller entities like atoms, molecules, cells and organs.
Our actions and choices also express the need for connection. We are designed to constantly seek ways to connect to each other and to a greater purpose.
Bonding and Religion
Some of us choose to be part of different religions to feel more connected. The connection they seek could be to God. It could be to the people with the same belief. When we share the same belief, it creates a stronger sense of bonding within that group of people. More giving happens naturally among people who are feeling connected to each other.
Connection and Business
Many people begin an enterprise to feel better bonded to themselves by being in control of their fate. But often in the entrepreneurial world, we end up being more and more segregated especially when we start viewing other ventures as contenders, staff as instruments and customers as a money flow. But the basic point of why we got into the venture was to feel the power of that bonding. So, why do we need to fashion that disconnection at all? May be in the perfect world, all business ventures worked differently, but hand in hand.
Relationship and Wars
Some of us even raise arguments or wars to feel some sense of ‘triumph’ or what is a heightened sense of safety and importance. But strangely, this ricochets. The minute we ‘win’ the fight, we are in fact weakening the relationship. We now require more sureness to defend ourselves from being assaulted by others. We thus end up being more unsure and frightened. We cannot take it lightly as it really happens to almost all of us in one form or another.
It may be the differences of opinion we have with people around us. It may be the wrong conclusions we reach at when we decide another person is wrong. When we want to be the only person to triumph, it will not be a victory in the true sense of the word – there would be no bonding. We can only rejoice when we succeed in unison. Then we feel the strong bond.
Despite the varied ways in which our needs are expressed, everything we do is to satisfy the yearning we have to feel and have a strong relationship.
The real sense of connection comes only through our heart. We can connect with anybody when we are truly caring for them and feeling connected with them. If we know this, creating the desired state is actually simple, easy and fun. Then we would naturally experience more happiness and joy.
Life is just like a game. We experience things and do things in a game but fundamentally, the aim of any game is to enjoy. It is not about doing things or having things. When the game finally ends, the winners are only the ones who enjoyed the game. Not the ones who had more at the end. The results and outcomes of a game we play don’t affect our true life. But if we lost all our friends to play with during a game just because we wanted to be the winner in this round, would it lead us to the real winning game?
It is so easy to understand this in the example of playing a game, but we often become blind in our own everyday game called life. We forget so easily that it is also just a game.
We have no idea when this game began and when it would be over, all that we know is that it commenced in the past and that it will be over one day. When finally the umpire blows the whistle to stop the game, we can simply say, “Wow, it was a lot of fun. Let us play once again!”
In this play called life, the aim of the play is to ‘bond.’ We can keep bonding until we all merge to become one. It is the one way to perpetually feel bonded to our rationale – the feeling of joy and pleasure. We cannot afford to have the bonds to anything weakened or reject and decide even one thing if we are to reach the state of complete bonding.
Life is as simple as that. There is just ONE secret.
And the secret is to connect.
To become ONE.
To enjoy.
Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.
Can’t making dreams come true be just as easy? Can’t we free ourselves of our doubts? Is it not possible? How can we do it in a way so that it looks as easy as brushing our teeth? This is an excerpt form the book named ONE by Masami Sato and it shows how it can be done step-by-step, getting one ready to start walking towards one’s dreams today.
Every one of us has dreams. But every one does not have faith in themselves to have and live those dreams in their own lifetime. In reality, the secret of having such assurance is simple. The reason for our doubting it so much is also clear.
We can now start by asking ourselves the first question..
Why do we not do the things we want to do?
Often, our thinking stops our actions. Often the more we think about it, the less we usually are committed to achieve what we originally wanted to do. Often the more we think about something, we come up with a greater number of reasons for not doing it.
Then is it possible that one can be certain that one will definitely accomplish what one wants to do in his life?
Sure, absolutely! To start with, let us look at the power of habits
If we are scheduled to go to a meeting tomorrow night, we wouldn’t spend lots of time thinking whether we can get there or not. We wouldn’t be concerned about the chance of having a car accident and missing the appointment. Just like when we are walking to the bathroom, we wouldn’t worry that the toilet might be broken!
We have so much more certainty about these types of ‘normal’ actions we take every day. They’re habits.
But, we doubt our dreams
Most interestingly, there are plenty of things we are not equally sure about. Particularly the things that we really want to in life – our Dreams!
So, what is the secret for the assurance that we will realize our dreams?
First: Simply make it a daily habit!
We can begin with being more assured about our actions to fulfil our desires – the type of dreams that really nurtures our life.
As for example, if your dream is to be a factor in improving society, and it is an important desire in your life, it will be possible for you to play that role and contribute to society. It can easily be made one of your daily habits.
Second: Make it as important (and as easy) as brushing our teeth
Making a dream come true can be just like cleaning the teeth. It gives a very uncomfortable feeling if teeth are not brushed for a long time, isn’t it? Nobody spends hours thinking which brand of toothpaste to use or postpone brushing till there is some specific need to show clean teeth. We feel ill at ease with teeth that are not clean. So we just clean them. It is as simple as that.
Back to our example, if giving is our utmost desire, then we need to ask ourselves these questions: What if giving actually was as important as brushing our teeth? What if it makes us feel good? And what if it kept our life healthy?
No matter whether we have a lot or very little just now, we can definitely start giving it and sharing it with others today. No matter how seemingly unbelievable it is to fulfil our dreams, we can start proceeding towards them today. We should view it as something crucial, a priority issue that we should practice every day! Then we would feel unhappy if we don’t do it. Just like brushing our teeth.
and Third: Give first, then we will get
When we start giving before we even have what we hope to get – that which we dream of – we are sending out a powerful message to ourselves which tells us, ‘there is enough, and more will come.’ It allows us to feel the joy today – the joy of giving.
If you want to be rich, be generous. And you’ll be blessed with abundance. If you want to be superbly intelligent, don’t be afraid to teach others. And you’ll know more. If you want to give, just give selflessly. Do not attach any expectation of return. Just let go. And joy will automatically be rewarded to you. The simple joy of giving.
So do not be afraid to share and give what you have, for it will not hinder you from achieving your purpose, whatever it is. It will only make you achieve your dreams quicker. And your journey there will be full of joy.
But are not habits smaller, in comparison with our BIG dreams?
Just do it, don’t worry about the ‘scale’
Because anything can take place in life. We might get started in a pretty simple way. And these simple things might lead us to another act, and form there to another. Our confidence in our simple actions and executing them one by one constantly takes us forward. But if we feel that it is unfeasible to do something now because it is simply unachievable, it is unlikely to ever happen.
The secret to achieve your dreams has always been here, and will always be here. The people who create miracles, inspirations, and the real sense of joy, already know this. They are always using it.
Visions and miracles do not happen accidentally. We choose to create them.
So, would you probably start going towards your dreams today?
Contents are excerpted with minor modification from ONE, a book written by Masami Sato. To get a free copy of ONE, visit www.B1G1.com and start sharing the joy of giving. Feel free to use or republish the content of the above article, fully or partially, as long as it is preserved in its original content, with proper attribution to Masami Sato and www.B1G1.com.
Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.
Definitions of some English words can change quite rapidly these days. In the recent past the meaning of words was often very fixed. Today the meaning can change in the blink of an eye. With faster and newer ways to exchange ideas such as Twitter and with wider and more culturally, socially and educationally dissimilar groups connecting together – words are put back on the anvil of evolution and changed into something new and more reflective of current life.
There’s a significant global movement happening where consumers are asking business to take care of the things they care about such as the less fortunate in society and the environment. The request is mainly tacit and despite it being an ironic request it by far indicates still that we are in a time of vast change. Consumers these days want their cake and eat it. They not only want cheap products, they also want the environment to be preserved and they want workers to be well looked after.
There may not seem an answer to this complex puzzle and yet one actually exists. It exists in the reforging of a simple single word – GET. Today there is a new movement of people wanting to get but give at the same time and they are reforging its meaning into the word GIVE.
Every day I receive a notice from Google Alerts for two words – B1G1 and BOGO. It tells me all the new places that these words are being used on the Internet. I can now see that the new meaning of these words is coming alive ‘poco a poco’ [Italian: poco, little + a, by + poco, little].
The B1G1 and BOGO acronyms both stand for Buy One GET One free. You buy one and you get given an extra one for free.
If you look on Wikipedia you will find these definitions for BOGO (there isn’t a definition yet for B1G1 – there will be soon when I write one!):
* An acronym in the retail industry that stands for Buy One Get One. For example, you could say “Buy 1 DVD, Get 1 FREE!
* An acronym in slang British that stands for Britons Of Greek Origin or Greek Britons.
* Bogo, Cebu, a city in central Philippines.
* Norway, a village in Norway.
* Norway, a village in Norway.
* The mascot of the ITESM CEM.
* BogoMips, an unscientific measurement of CPU speed
* Bogosort, an ineffective sorting algorithm
BOGO light
There is a business in the USA called SunLight Solar founded by Mark Bent. He has created a special torch that not only is an amazing and sturdy solar-powered light; his company also gives a free torch to those in need in developing nations for each one bought. If you look on their website you will learn about their “BOGOlight”.
“The BoGo – our Buy one/Give one – program has successfully provided lights to many, many thousands of people in the developing world, changing lives because of your purchase and participation.” – BOGOlight.com
Mark Bent turned the acronym upside down when he started to use the word as part of his product name. For him now and the thousands who buy his lights, BOGO now means Buy One GIVE One. Each person gets to give a light every time they buy one for themselves. So now with each sale, people who do not have the luxury of electricity can harness the power of the sun to support their lives.
There are many other well known and many less well know businesses doing Buy One Give One giving, or transaction-based giving as its becoming known. Some of the famous companies are OLPC – One-Laptop-Per-Child and TOM’S Shoes. Some of the less well-known ones (in the US at least) are based in Oceania and the UK – Earthstar Publishing, Maple Muesli, Blinds Couture, Figure 8 Body Chains, Sunsplash Homes, Honestly Women magazine and Thavibu Gallery based in Thailand are just a small handful of these special businesses that are leading the Buy One Give One movement.
Many Buy One Give One businesses are coming together under the single brand banner of Buy1GIVE1; a Singaporean based social enterprise which is becoming the home of transaction based giving. Any business can now choose to be part of Buy One Give One giving with ease. It’s like a CSR ‘plug-in’ to allow a business to start giving from each and every sale today – starting from just one cent. It is now not even a matter of giving an equivalent product to someone else. Instead it is about giving to a charity project that is in resonance with a company’s business activity. For example a magazine publisher cannot support the planting of a tree every time they sell a subscription, a restaurant can feed a child for each meal sold, a TV store can gift a cataract blind person with the gift of sight (Get Vision-Give Vision), and a builder or property developer can build a budget home for those in need who have lost their homes in a disaster (Buy1BUILD1) – the list is only limited by imagination.
There is something very special happening these days as more and more people are switching to giving and what are known as ‘citizen brands’ as a part of their everyday experience. In the 2008 Goodpurpose study of global consumer attitudes it reveals that almost 68% of consumers would choose to remain loyal to a brand during an economic downturn if it supports a good cause. And 71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes. This study also highlighted some other key points as well such as:
* 52% of consumers globally are more likely to recommend a brand to others when it supports a good charity cause over one that doesn’t.
* 52% of consumers globally are more likely to tell others of a brand when it supports a good charity cause over one that doesn’t.
* Consumers are now voicing a clear desire for marketers to associate their brands to social causes. 42% say that if two products or services were of a similar quality and price, commitment to a cause outranks factors like innovation, design and brand loyalty when selecting one brand over another.
Turning Getting into Giving
In the minds of consumers, Buy One GIVE One is expected to replace Buy One GET One as the new global giving movement led by Buy1GIVE1 spreads. Certainly with the massive sales results and consumer demand shown for companies like BOGOlights, One Laptop Per Child (OLPC) and TOMS Shoes, this tide will continue to spread and grow.
I did a Google search on the 25 topmost key words connected with the keyword BOGO as an experiment to see what would show up. The results were interesting so I have displayed them below. You may notice that right now the word Give doesn’t show up. It will be interested to do this test again in twelve months time to see what changes. Consumers are now driving change and yes they want to receive free gifts (traditional B1G1/BOGO) but equally they also want to give to others or see others being given to.
Keyword results:
Free, photography, blogging, discount, networking, African, boots, groups, music, dallas, togo themes, wallpapers, buy, applications, skins, values, coupon, gift, sharing, shopping, pics, join, prose
Transactional or transaction based giving
Buy One Give One giving is transactional – every time you buy something, you give something. In the case of SunNight Solar, TOMS Shoes and OLPC they happen to give physical products of the same nature for everyone sold. However, in most cases, Buy1GIVE1 associated businesses give a charitable contribution from each sale. Giving can start from just a one-cent contribution per sales transaction and go up to thousands of dollars in the case of Buy1BUILD1. At 1cent any business in the world can afford to give from each sale especially when they also know 100% of the contribution goes to the cause.
The amount of money that is contributed isn’t the focus with Buy1GIVE1 transaction based giving. The focus instead is on the story and sharing the simple joy of giving. After all, if you think that 1c isn’t a lot to give and would not make much of a difference think again.
Coffee consumption has spread globally and Brazil is by far the largest coffee producer in the world producing on average 28% of all coffee grown. In 2006 Brazil grew enough coffee to brew 216,400,000,000 (216 billion 400 million) espresso coffees! If we were to make this calculation across global production amounts then we get an amazing number for the daily global consumption of around 2,117,416,830 (2 billion 117 million) cups of coffee – wow! The figures are not easy to find but if we guessed that around 40% of the world’s coffee is purchased in coffee shops then we would find that 846 million 966,732 cups are sold commercially each day globally – almost 900 million. This would equate to about’5 million cups in the US alone seeing they purchase around 21% of the world’s coffee.
Now imagine that for every cup of coffee sold a child was given clean drinking water from its own well. It costs just 1cent per person per day to do this. Any coffee shop could afford to contribute this amount from the sale of a cup of coffee. Instead of clean water a coffee shop could contribute for the education of coffee farmers’ children, costing from 23cents per child per day. The options and stories are unlimited as well as the potential difference that Buy One Give One transactional giving can make to the lives of many.
Transactional giving is the story of the thousand-mile journey starting with that first single step. Digging a well costs a few thousand dollars so it’s a big barrier for communities in developing nations. However if you break the cost down it only takes the sale of a cup of coffee to give clean water to a single person for a day1. This is the power of transactional giving. It is like the compound interest of giving – a little turns into a lot very quickly.
Of course any company can do transaction-based giving with any of its products or services and do it on their own as some are like TESCO in the UK giving school uniforms to kids in Africa in partnership with Save the Children. And yet if companies choose to join together under a commonly recognised banner/brand they can have a powerful effect. The ripple that a single company creates is added to that of another and the ripple grows into a tidal wave of giving. This is the power of giving and doing things together.
The final power of Buy One Give One transaction based giving is that everyone wins – the consumer wins – at no extra cost to themselves they have made a difference through their purchasing choices – the business wins in so many ways – and the worthy cause or charity wins because they can now receive small amounts from many sources all aggregated and paid as a lump sum from a single source if done through the Buy1GIVE1 service.
A new start – a new world – new thinking
If you check Wikipedia today you should find that a new definition has been added for BOGO. It is time for a change. A change from focusing on GETTING to focusing on GIVING. The subtlety in the words that we use so often point to a deeper underlying meaning. I added this small addition to Wikipedia, “… an acronym in the marketing industry that stands for Buy One GIVE One.”
Imagine a world where every time you buy you are giving a gift forward to someone in greater need than you. This is the magic of transactional giving – seamless and simple.
This is the world I want to be part of.
Just remember – you don’t ‘get’ giving till you get giving.
References:
http://www.coffeepoet.com/2007/09/
http://www.dep.org.uk/globalexpress/13/page1.htm
http://www.tesco.com/greenerliving/what_we_are_doing/ethical_clothing.page
http://www.scfnw.org.uk/site/article183.html
http://simple.wikipedia.org/wiki/Coffee
http://www.goodpurposecommunity.com/
http://www.dep.org.uk/globalexpress/13/page1.htm
Footnotes: 1 Calculated by taking the average cost to dig a well, dividing it by its average expected life without major maintenance divided by the number of people in the community benefiting from the well on a daily basis.
Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.
We may think that registering intellectual property (IP) ownership rights are fairly new occurrence it is not. Even the Romans stamped bricks to show their sign of ownership. Trademark law is quite ancient going out back to the year 1266 in England. The old law known as the “bakers marking law” used to indicate the maker of a loaf of bread. Each baker would have their own registered mark.
Trademark law is very well established globally. It is still flouted in some developing nations but that is the joy of the jungle. Most established businesses these days have trademark protection or are in the process of getting protection. Most people think that you have to legally register a mark to be able to use it but the opposite is true. You register a mark so that others cannot use it! When you register a trademark you gain the unique right to be the only one to use the mark or to control who can use it.
A trademark is a particular mark that permits customers to distinguish you without seeing your product. It is a unique part of your brand. Trials have shown that you can show just part of a famous trademark and people know which brand it belongs to. This indicates the power of a good image and how the brain works at remembering such things. This is why it is important to legally protect important marks and words.
You do not need to legally register a mark to own it and stop others using it but like most things in the arena of law – the one who holds the papers first wins! Registration legally fixes the date of ownership beyond any sense of doubt. In some countries common law gives some protective cover but at the end of the day you have more protection if you engage trademark lawyers to protect important IP.
These days you can self-register a trademark but there are inherent dangers of doing this of course. Trademark lawyers of course know how to register and how to protect ownership if the rights are misused. They know the full story of registration and protection. If you self-register you may get a cheap registration but you may have left a loop-hole for someone to abuse your rights later on.
Registration of trademarks can be done in one or more countries. Currently there is no such thing as a international trademark. You have to register in all the countries where you want protection.
Registration has become simpler over the recent years with the existence of systems like the Madrid System of International Registration of Marks through the World Intellectual Property Organization, Geneva, Switzerland but international registration is still a boring and fairly high-priced process.
Of course the benefits of registering a trademark outweigh the costs and challenges. If you are focused about your business you should be looking at registration today.
Discover more about Trademark Registration Singapore and uncover how does a patent lawyer and IP protection add value to your business rapidly.
With the widening impact of the internet in our lives, the importance of trademarks has gained a new dimension, particularly in relation to domain names. This is quite critical because of the fact that your domain name conveys your identity as well as signifies your services to the customers.
A registered domain name helps you in making legal claims against any individual, who steals your trademark and tries to induce people into thinking that their goods and services actually are sourced from you and that you are the patron of their website.
However, you should undertake a search for presence of similar domain names to see if your selected mark is infringing any of the already existing ones. The research must investigate the presence of similar trademarks that have a strong resemblance in looks, pronunciation or meaning to your domain name. It is crucial to trademark a domain only after properly confirming that it does not violate any trademarks.
For this purpose, it is better to hire a lawyer, preferably a cyber law expert, who also has a comprehensive knowledge of trademark regulations. This can greatly help in avoiding future disputes related to possible infringement.
You must also keep in mind that the domain name that you are seeking to register should be able to act as an identifier of your goods and service and should not be just an online address to draw net users to your website.
Besides domain name violation, there is a new menace of keyword infringement one the web. It basically means violation of trademarks and their unlawful use as keywords through posting of promotional ads through advertisement services like Yahoo and Google, with the purpose of puzzling the consumer.
If the promotional ads help in boosting the sales of the trademark holder, it is not an infringement but the problem is created when the infringer starts using such ads for marketing his own goods for an economic advantage.
Discover more about trademarks Singapore and industrial design protection.