What are we searching for?

There are many things we do in our life.

But have we ever thought about why we do what we do? What are we really looking for?

The world is a confluence of millions of people of all continents, races, religions, and ideologies, doing different things. They look different and also act in different ways. All of us have different interests and each have a different viewpoint. We converse differently using different languages. We have different emotions and desires.

However, if we were to say there is just ONE thing we are ALL looking for, what would it be?

While I travelled all over the world, I did ask people one simple question, “What would you like to achieve in your life? What do you really want?”

At first, it seemed everyone was looking for different things as they randomly said, “Good job”, “My own house”, “A nice partner”, “A loving family”, “A soul mate”, “More money”, “Wealth”. “Freedom”, “Peace of mind”, “A life purpose” There were many more answers.

I actually noticed that some of these things are temporal desires and some are more permanent desires. Temporal desire means we want it because we do not have it yet or we don’t think we have it yet. On the other hand, permanent desire is not about attaining things we do not have. It is about the ‘feeling’ we seek so this does not end no matter what we get or achieve at each moment of our life.

If one could just remove all earthly desires from our list and look at only permanent desires, it would be obvious that we just want to continue feeling positive sensations like excitement, happiness, inspiration, motivation, munificence, affection, joy etc. – put in other words, we want to continue being happy.

Contentment

Contentment is a state of emotion that all of us are yearning to be in. Each of us may define it differently. We may also value it differently. Each of us may be familiar with different levels of intensity of contentment. Still we definitely have something in common when contentment comes to us. And when we realize this secret about contentment, we hold the key to greater contentment, and to make those around us know the same feelings as well.

This life, that we live, is a mystery. All of us like it in our own different ways. We may also dislike it in different ways. We may wonder about it. We may cherish it. Or we may just accept it in an offhand manner. But what is the ultimate purpose of this life? What if the mystery of our existence is at hand? What if its revelation actually brings us happiness and fulfilment when we come face to face with it?

What if the truth of our life’s purpose, and of its happiness, is as simple as this:

It is all about connection.

Relationship is everything

Everything is about making relationships. Everything is part of something else. Just a look at our own lives would reveal it to us. Then we will understand the real purpose of our lives.

Why do we do anything, ANYTHING at all, in life as humans?

It is simply because we want to connect more and more. We make friends to feel connected. We get married to connect with someone more deeply and more permanently. We create a family to feel even more connected. We go out to meet more people to connect with, not only to get practical benefits from those connections, but also to feel more connected to the world.

We buy good clothes or go to a hairdressing saloon for a better relationship with our aesthetical sense and to our own physical appearance. We eat all types of food to feel more connected to the sense of taste and flavour. We eat out to feel the relationship to the people we dine with. We get mobile phones and computers to weave relationships with others and the world. We read magazines and newspapers to remain in touch with whatever is going on and what others are doing and experiencing. We educate ourselves to keep in touch with what others know and value.

Every single thing we do is to satisfy the need for connection. If we’re not connected to our own body, we don’t even have to eat and sleep. Our connection to all our senses tells us to do something to satisfy the demand of the body. We feel pain and discomfort if we ignore the signals of our own body. And beyond our basic needs, we seek a greater sense of connection – connection to our existence – connection to our purpose. And without that connection, it’s empty. Just like the emptiness many of us feel inside when we’re not even connected to ourselves. That simply cannot be the natural way we’re designed to live our lives.

Bonds are powerful, and yet they are fragile and tender

When we cannot feel the intimacy in a relationship, we opt for separation, divorce, quarrels, judgement, and disapproval. It never feels good to lose the intimacy in a relationship. Nevertheless, it is possible to fall in love with someone one day and fall out of love with the same person the next day. The feeling can alter just by a flick of a finger. And the flick might be by your finger or theirs!

When the relationship is not there.

When we do not feel the connection, we start seeing problems. We start seeing differences and barriers. We start judging and criticising others. We magnify, dwell on and give energy to those things we perceive as problems. When that happens, we could even turn it all inwards and give ourselves pain and criticism. We cannot feel totally happy when we’re feeling disconnected from even one thing.

Bonding: the Secret to Happiness

What if we are looking at the whole idea from the other end? When we do it, we realize this simple reality: we cannot feel miserable when the bonds are strong. It is just not possible!

Try to feel unhappy when we’re feeling connected to the people around us and laughing and sharing wholeheartedly together. Even when we have so-called ‘problems’ in life, we can still laugh together and feel happy and positive when we are feeling connected. At the same time, it is very difficult to enjoy anything if we’re not feeling connected.

Relationship: Our Life .

Relationship is the core of everything. That is what life is. Relationship.

Everything is a unified whole of smaller units. Everything combines together to form a bigger unit; the way our bodies are a fusion of smaller entities like atoms, molecules, cells and organs.

Our actions and choices also express the need for connection. We are designed to constantly seek ways to connect to each other and to a greater purpose.

Bonding and Religion

Some of us choose to be part of different religions to feel more connected. The connection they seek could be to God. It could be to the people with the same belief. When we share the same belief, it creates a stronger sense of bonding within that group of people. More giving happens naturally among people who are feeling connected to each other.

Connection and Business

Many people begin an enterprise to feel better bonded to themselves by being in control of their fate. But often in the entrepreneurial world, we end up being more and more segregated especially when we start viewing other ventures as contenders, staff as instruments and customers as a money flow. But the basic point of why we got into the venture was to feel the power of that bonding. So, why do we need to fashion that disconnection at all? May be in the perfect world, all business ventures worked differently, but hand in hand.

Relationship and Wars

Some of us even raise arguments or wars to feel some sense of ‘triumph’ or what is a heightened sense of safety and importance. But strangely, this ricochets. The minute we ‘win’ the fight, we are in fact weakening the relationship. We now require more sureness to defend ourselves from being assaulted by others. We thus end up being more unsure and frightened. We cannot take it lightly as it really happens to almost all of us in one form or another.

It may be the differences of opinion we have with people around us. It may be the wrong conclusions we reach at when we decide another person is wrong. When we want to be the only person to triumph, it will not be a victory in the true sense of the word – there would be no bonding. We can only rejoice when we succeed in unison. Then we feel the strong bond.

Despite the varied ways in which our needs are expressed, everything we do is to satisfy the yearning we have to feel and have a strong relationship.

The real sense of connection comes only through our heart. We can connect with anybody when we are truly caring for them and feeling connected with them. If we know this, creating the desired state is actually simple, easy and fun. Then we would naturally experience more happiness and joy.

Life is just like a game. We experience things and do things in a game but fundamentally, the aim of any game is to enjoy. It is not about doing things or having things. When the game finally ends, the winners are only the ones who enjoyed the game. Not the ones who had more at the end. The results and outcomes of a game we play don’t affect our true life. But if we lost all our friends to play with during a game just because we wanted to be the winner in this round, would it lead us to the real winning game?

It is so easy to understand this in the example of playing a game, but we often become blind in our own everyday game called life. We forget so easily that it is also just a game.

We have no idea when this game began and when it would be over, all that we know is that it commenced in the past and that it will be over one day. When finally the umpire blows the whistle to stop the game, we can simply say, “Wow, it was a lot of fun. Let us play once again!”

In this play called life, the aim of the play is to ‘bond.’ We can keep bonding until we all merge to become one. It is the one way to perpetually feel bonded to our rationale – the feeling of joy and pleasure. We cannot afford to have the bonds to anything weakened or reject and decide even one thing if we are to reach the state of complete bonding.

Life is as simple as that. There is just ONE secret.

And the secret is to connect.

To become ONE.

To enjoy.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

There is a Japanese folk tale about the power of giving and it exemplifies how we can get the most wonderful of gifts when we’re gifting things to others and are positive about what we have already got.

This is the folk tale.

A long time ago, there lived a penniless young farmer. Nothing that he did turned out to be profitable. He was completely impoverished without any money, without anyone to help and nothing to eat. One night, totally at his wit’s end, he went to a shrine and sat near the altar and pleaded to Gods to show him what to do.

“I have always been sincere and industrious, but all my industriousness never became beneficial to me. Where have I gone wrong?”

He fell asleep near the altar just after he put the question. When he woke up in the morning, he saw in front of him one of the Gods he had seen in his dream, with a bright golden light around him. The God’s voice reverberated in his mind.

“After you wake up in the morning, value that which you have in your hand and keep giving it fully to others as you move forward,” the God told him.

The farmer woke up. He still had many questions jumping through his mind but he lifted himself up and tried to shake off the strangely vivid dream he just had. To his surprise, he saw a piece of straw in his hand. Maybe it was on his clothes after the long day of fieldwork.

He almost threw it away, but stopped short of doing it recollecting what God had said about it. He seated himself again and stared at the straw in his hand.

He sat for a long while wondering what that meant. He had no idea how a broken bit of a straw can be of any use to him. Suddenly he saw a wasp buzzing around. The wasp soon alighted on the tip of the straw. He caught hold of the wasp and bound it to the straw with a piece of string from his dress. Thus with a piece of straw with a wasp at one end, he proceeded.

He had gone a little way when he found a small boy and his mother coming towards him from the other end of the road. The boy was weeping. When he said hello to the boy, the child noticed the straw that the man had with a wasp at one end. He stopped his weeping and wanted to have the straw. The farmer was hesitant to give it but then he remembered that God had asked him to value what we owned and also give it to others profusely. So he gave the straw to the boy. The mother was relieved as the boy stopped crying when he got the straw and the wasp. In return she gave the man three tangerines.

The farmer continued on. And as he walked, he began feeling a little hungry. He thought of eating the tangerines but he reminded himself it was about giving the gift to others, not to himself.

He had to climb a steep hill and there he saw a trader sitting on the earth under a tree. Near the man was a wooden box. The farmer wished the trader who seemed to be very tired. The trader saw the tangerines the farmer had and asked if he could have them. The trader said he was very thirsty.

The farmer was as thirsty as the trader as he had been walking for long on that hot day. Nevertheless, he offered the tangerines to the trader, who then ate all the three tangerines and felt recharged. He felt very happy about the help rendered to him and opened the wooden box that was by his side. Inside the box were rolls of silk that was dyed with hand. The merchant gifted the farmer one roll and proceeded on his way.

So off the farmer went again following the path. He found a stream along the way and he took a deep drink making him feel totally refreshed. Life seemed to be easier and was flowing now.

The farmer walked and walked not seeing anyone for a long time. He started to think that maybe this was it – his fortune. So, he decided to go to the nearby town to sell the fabric.

But just as he went around the corner, he saw in front of him a band of fighters. One of the fighters who looked liked the head of the band stood near a horse that was lying on the earth. The farmer heard the leader talking to his men.

“This horse is not likely to live long. We will have to abandon it here. Just look after it and follow me.” Saying this, he climbed on to another horse and rode off and disappeared.

The remaining soldiers were left discussing what to do about it. They were reluctant to kill the animal but they did not have much of a choice. At last one of them took out a sword.

The farmer quickly ran over to them and asked them to stop. He said he would like to look after the horse. He also offered the silk fabric to the warriors. They jumped at the offer and took off very quickly.

The farmer stood there with the horse that was in its death throes. He felt he might have got it all wrong and that he was not destined to be wealthy. Then he thought of the river that he had come across on the way.

He turned back and went to the river, removed his shirt and immersed it in the river to get water for the horse. He went back to the animal lying on the earth and pressed the water out of the shirt gently into its mouth. As the water went inside drop by drop, the animal slowly got recharged and finally the farmer was able to help it stand up.

The horse finally stood up on its legs so the farmer could take the horse to the stream. As the horse took more water and ate some fresh green grass around the stream, it soon began to regain strength.

So now the farmer owned the horse! The man and the animal traveled together, and the farmer had to run as the horse led the way. They traveled together for miles. Finally, as the sun was setting, the horse came to a halt in front of a big house. The animal pushed the farmer towards the gate when he finally drew level with it.

As the farmer made his way to the gate, all of a sudden the gate opened and an old man was standing there. The man looked drawn and he was hastening out onto the road. The old man took notice of the farmer as well as the animal standing nearby.

The old man asked the farmer what he was doing. The farmer said he was looking for a place to stay the night. The old man said he was going to the town for an urgent matter. He asked the farmer if he minded looking after his house until he returned. He said he might not be able to come back for a little while.

As the old man seemed to be in a hurry, the farmer offered him the horse. The old man appreciated the generous offer and took off with the horse. As he was leaving, he said something peculiar to the farmer.

“If I do not return within three years, this house is yours.”

As you possibly deduced, the old man did not come back.

The farmer stayed in the big house for the remainder of his life with a land that yielded a rich harvest and had friendly neighbours. And he always remembered to give away whatever he had.

Thank you for going through this story. And what is the message that it contains?

Maybe there is a key to something. When we can turn our ‘getting game’ into a ‘giving game’, our life often flows bringing more abundance. But it is not always easy to practice the old wisdom in our real life.

Given below are the remarkable factors that we can glean from the story:

* When we give the things that others want, they usually value it more than we value it while when we are trying to ‘sell’ something (because fundamentally, we want to get something from the deal), they compare the value with our asking price and try to pay less.

* When there is no lasting attachment to the things we own, we will see that we have wider chances since we are able to free ourselves from what we have.

* When we are down and out with the problems of life, instead of worrying about the negativities if we kept focus more on giving others and caring for them, life would surely bring glad tidings later.

* If we try to turn into cash what we have accumulated, because of the conviction that “this is all it would get” thinking that if we do not encash it, we will lose, our life will stand still. Instead, why don’t we keep on giving more and more irrespective of what we have or whether we are actually rich or not.

Giving is part of many successful people’s lives. When we give first, we have more chance of living a life of magnificence, ease and expansion.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

Every one of us has dreams. But every one does not have faith in themselves to have and live those dreams in their own lifetime. In reality, the secret of having such assurance is simple. The reason for our doubting it so much is also clear.

We can now start by asking ourselves the first question..

Why do we not do the things we want to do?

Often, our thinking stops our actions. Often the more we think about it, the less we usually are committed to achieve what we originally wanted to do. Often the more we think about something, we come up with a greater number of reasons for not doing it.

Then is it possible that one can be certain that one will definitely accomplish what one wants to do in his life?

Sure, absolutely! To start with, let us look at the power of habits

If we are scheduled to go to a meeting tomorrow night, we wouldn’t spend lots of time thinking whether we can get there or not. We wouldn’t be concerned about the chance of having a car accident and missing the appointment. Just like when we are walking to the bathroom, we wouldn’t worry that the toilet might be broken!

We have so much more certainty about these types of ‘normal’ actions we take every day. They’re habits.

But, we doubt our dreams

Most interestingly, there are plenty of things we are not equally sure about. Particularly the things that we really want to in life – our Dreams!

So, what is the secret for the assurance that we will realize our dreams?

First: Simply make it a daily habit!

We can begin with being more assured about our actions to fulfil our desires – the type of dreams that really nurtures our life.

As for example, if your dream is to be a factor in improving society, and it is an important desire in your life, it will be possible for you to play that role and contribute to society. It can easily be made one of your daily habits.

Second: Make it as important (and as easy) as brushing our teeth

Making a dream come true can be just like cleaning the teeth. It gives a very uncomfortable feeling if teeth are not brushed for a long time, isn’t it? Nobody spends hours thinking which brand of toothpaste to use or postpone brushing till there is some specific need to show clean teeth. We feel ill at ease with teeth that are not clean. So we just clean them. It is as simple as that.

Back to our example, if giving is our utmost desire, then we need to ask ourselves these questions: What if giving actually was as important as brushing our teeth? What if it makes us feel good? And what if it kept our life healthy?

No matter whether we have a lot or very little just now, we can definitely start giving it and sharing it with others today. No matter how seemingly unbelievable it is to fulfil our dreams, we can start proceeding towards them today. We should view it as something crucial, a priority issue that we should practice every day! Then we would feel unhappy if we don’t do it. Just like brushing our teeth.

and Third: Give first, then we will get

When we start giving before we even have what we hope to get – that which we dream of – we are sending out a powerful message to ourselves which tells us, ‘there is enough, and more will come.’ It allows us to feel the joy today – the joy of giving.

If you want to be rich, be generous. And you’ll be blessed with abundance. If you want to be superbly intelligent, don’t be afraid to teach others. And you’ll know more. If you want to give, just give selflessly. Do not attach any expectation of return. Just let go. And joy will automatically be rewarded to you. The simple joy of giving.

So do not be afraid to share and give what you have, for it will not hinder you from achieving your purpose, whatever it is. It will only make you achieve your dreams quicker. And your journey there will be full of joy.

But are not habits smaller, in comparison with our BIG dreams?

Just do it, don’t worry about the ‘scale’

Because anything can take place in life. We might get started in a pretty simple way. And these simple things might lead us to another act, and form there to another. Our confidence in our simple actions and executing them one by one constantly takes us forward. But if we feel that it is unfeasible to do something now because it is simply unachievable, it is unlikely to ever happen.

The secret to achieve your dreams has always been here, and will always be here. The people who create miracles, inspirations, and the real sense of joy, already know this. They are always using it.

Visions and miracles do not happen accidentally. We choose to create them.

So, would you probably start going towards your dreams today?

Contents are excerpted with minor modification from ONE, a book written by Masami Sato. To get a free copy of ONE, visit www.B1G1.com and start sharing the joy of giving. Feel free to use or republish the content of the above article, fully or partially, as long as it is preserved in its original content, with proper attribution to Masami Sato and www.B1G1.com.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

As human beings, most of us have yearnings for different kinds of things. And of course, the fundamental principles of economics tell us that while needs are unlimited, resources are not. This makes us think that the more resources we have, the more yearnings we would be able to satisfy. As such we tend to safeguard our resources. We would then feel that giving away these resources or splitting it between many would lessen the portion that can be used to get what we desire. This is the conventional win-lose strategy that is being played out.

Then, is it true?

And if the answer is “no” what then? What if it actually goes against the secret of getting more? What if the secret to earn more is simple – just by managing to give more?

A person can get a thing by the simple act of giving. In the same way that he can get eggs by breeding chicks. In the most simple way. Naturally. Spontaneously. And it is a fully satisfying joyful sensation.

First, let us start with a small comparison to explain things.

Chicken and Egg: the Cosmic Circle of Life

Many a philosopher has come out with this question from the beginning of time, “Which comes first, the chicken or the egg?”

The answer to this endless discussion is simple: It actually doesn’t matter because both chickens and eggs are here now. But if we want to have more great outcomes, we can choose to start somewhere.

Giving and Receiving: the Circle of Joy

What happens, if we pose a different question? “Which comes first, giving or receiving?”

Again, if we want to have greater results, we can choose to start somewhere. Giving something to others is surely so much easier than trying to get it first!

What happens when we try to get it first?

If we want to have something, naturally we try to get it. And we try to hold on to it after getting it. This is very natural to do-it makes sense intellectually.

But the actual result of ‘trying to get’ is mostly not ample and actual long term benefits.

For example, hoping to see others happy is not at all about deriving joy from them, or manipulating them to become happy. It is about how much happiness we can give them and thereby share with them. Full stop.

So where do we start to get what we want?

By starting from the other end of the circle- by giving generously!

When we give first before we actually fully have what we really want – what we dream of – we send a very powerful message to ourselves that says, “there is enough, and more will come”. It allows us to experience the joy today – the joy of giving.

We only need to give out the love generously to others. It simply comes back to us. Giving love is the only way to be generously loved. When we acknowledge everyone for the great things they do and the great qualities they have, again it comes back to us. Others acknowledge us because we acknowledge them.

In the same manner, if we want to have plenty in our life materially, financially, and mentally, we have to share in full measure with others, what we want.

Some are ready to give more physical things like time. Others opt to give what they can spare financially, like money. Those who give more (time, money, compassion, love, thoughts) have these things in abundance because it is the surplus. And surplus is the natural law of life.

Just keep in mind the rule of the game

Rule one: never hope to get anything in return when a thing is given.

When we have the conviction that giving has got as its inherent part, ‘getting’ something back, we become upset when do not see the return immediately. We may even feel a slight dissatisfaction towards the receiver of our gift. And surely, nurturing a bad feeling for someone is not a proper thing to do! So we can experience the real happiness of giving when we are doing something with the knowledge that we are doing it only for ourselves – we are doing it for our own happiness!

Losing to succeed, giving to receive.

In the beginning it may look as if we are losing. However, at some stage we recognize that taking things without giving is not an acceptable life pattern. And we have been aware of it all throughout. That is why tithing has been a normal part of the lives of many people who were leaders. And they did not do it with any fanfare so it was not done to gain popularity. It was done because it was a way of life.

Look around yourself. ‘Lesser’ creatures do it naturally. The bumblebees take the honey of the flowers and in return pollinate the flowers, thereby making them bloom. They do it in accordance with the laws of nature. They do not do it as a part of any law of justice. That is why they create permanence, without even making an attempt to do so.

Giving is just being who we are, it is just like having; not greater or lesser. No difficulty, no conditions attached, just releasing oneself.

The essence of getting more can be stated in two steps: Give first, and do not expect to get anything in return.

When we let go and give generously, what we want will be delivered to us. Naturally.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

There’s a significant global movement happening where consumers are asking business to take care of the things they care about such as the less fortunate in society and the environment. The request is mainly tacit and despite it being an ironic request it by far indicates still that we are in a time of vast change. Consumers these days want their cake and eat it. They not only want cheap products, they also want the environment to be preserved and they want workers to be well looked after.

There may not seem an answer to this complex puzzle and yet one actually exists. It exists in the reforging of a simple single word – GET. Today there is a new movement of people wanting to get but give at the same time and they are reforging its meaning into the word GIVE.

Every day I receive a notice from Google Alerts for two words – B1G1 and BOGO. It tells me all the new places that these words are being used on the Internet. I can now see that the new meaning of these words is coming alive ‘poco a poco’ [Italian: poco, little + a, by + poco, little].

The B1G1 and BOGO acronyms both stand for Buy One GET One free. You buy one and you get given an extra one for free.

If you look on Wikipedia you will find these definitions for BOGO (there isn’t a definition yet for B1G1 – there will be soon when I write one!):

* An acronym in the retail industry that stands for Buy One Get One. For example, you could say “Buy 1 DVD, Get 1 FREE!

* An acronym in slang British that stands for Britons Of Greek Origin or Greek Britons.

* Bogo, Cebu, a city in central Philippines.

* Norway, a village in Norway.

* Norway, a village in Norway.

* The mascot of the ITESM CEM.

* BogoMips, an unscientific measurement of CPU speed

* Bogosort, an ineffective sorting algorithm

BOGO light

There is a business in the USA called SunLight Solar founded by Mark Bent. He has created a special torch that not only is an amazing and sturdy solar-powered light; his company also gives a free torch to those in need in developing nations for each one bought. If you look on their website you will learn about their “BOGOlight”.

“The BoGo – our Buy one/Give one – program has successfully provided lights to many, many thousands of people in the developing world, changing lives because of your purchase and participation.” – BOGOlight.com

Mark Bent turned the acronym upside down when he started to use the word as part of his product name. For him now and the thousands who buy his lights, BOGO now means Buy One GIVE One. Each person gets to give a light every time they buy one for themselves. So now with each sale, people who do not have the luxury of electricity can harness the power of the sun to support their lives.

There are many other well known and many less well know businesses doing Buy One Give One giving, or transaction-based giving as its becoming known. Some of the famous companies are OLPC – One-Laptop-Per-Child and TOM’S Shoes. Some of the less well-known ones (in the US at least) are based in Oceania and the UK – Earthstar Publishing, Maple Muesli, Blinds Couture, Figure 8 Body Chains, Sunsplash Homes, Honestly Women magazine and Thavibu Gallery based in Thailand are just a small handful of these special businesses that are leading the Buy One Give One movement.

Many Buy One Give One businesses are coming together under the single brand banner of Buy1GIVE1; a Singaporean based social enterprise which is becoming the home of transaction based giving. Any business can now choose to be part of Buy One Give One giving with ease. It’s like a CSR ‘plug-in’ to allow a business to start giving from each and every sale today – starting from just one cent. It is now not even a matter of giving an equivalent product to someone else. Instead it is about giving to a charity project that is in resonance with a company’s business activity. For example a magazine publisher cannot support the planting of a tree every time they sell a subscription, a restaurant can feed a child for each meal sold, a TV store can gift a cataract blind person with the gift of sight (Get Vision-Give Vision), and a builder or property developer can build a budget home for those in need who have lost their homes in a disaster (Buy1BUILD1) – the list is only limited by imagination.

There is something very special happening these days as more and more people are switching to giving and what are known as ‘citizen brands’ as a part of their everyday experience. In the 2008 Goodpurpose study of global consumer attitudes it reveals that almost 68% of consumers would choose to remain loyal to a brand during an economic downturn if it supports a good cause. And 71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes. This study also highlighted some other key points as well such as:

* 52% of consumers globally are more likely to recommend a brand to others when it supports a good charity cause over one that doesn’t.

* 52% of consumers globally are more likely to tell others of a brand when it supports a good charity cause over one that doesn’t.

* Consumers are now voicing a clear desire for marketers to associate their brands to social causes. 42% say that if two products or services were of a similar quality and price, commitment to a cause outranks factors like innovation, design and brand loyalty when selecting one brand over another.

Turning Getting into Giving

In the minds of consumers, Buy One GIVE One is expected to replace Buy One GET One as the new global giving movement led by Buy1GIVE1 spreads. Certainly with the massive sales results and consumer demand shown for companies like BOGOlights, One Laptop Per Child (OLPC) and TOMS Shoes, this tide will continue to spread and grow.

I did a Google search on the 25 topmost key words connected with the keyword BOGO as an experiment to see what would show up. The results were interesting so I have displayed them below. You may notice that right now the word Give doesn’t show up. It will be interested to do this test again in twelve months time to see what changes. Consumers are now driving change and yes they want to receive free gifts (traditional B1G1/BOGO) but equally they also want to give to others or see others being given to.

Keyword results:

Free, photography, blogging, discount, networking, African, boots, groups, music, dallas, togo themes, wallpapers, buy, applications, skins, values, coupon, gift, sharing, shopping, pics, join, prose

Transactional or transaction based giving

Buy One Give One giving is transactional – every time you buy something, you give something. In the case of SunNight Solar, TOMS Shoes and OLPC they happen to give physical products of the same nature for everyone sold. However, in most cases, Buy1GIVE1 associated businesses give a charitable contribution from each sale. Giving can start from just a one-cent contribution per sales transaction and go up to thousands of dollars in the case of Buy1BUILD1. At 1cent any business in the world can afford to give from each sale especially when they also know 100% of the contribution goes to the cause.

The amount of money that is contributed isn’t the focus with Buy1GIVE1 transaction based giving. The focus instead is on the story and sharing the simple joy of giving. After all, if you think that 1c isn’t a lot to give and would not make much of a difference think again.

Coffee consumption has spread globally and Brazil is by far the largest coffee producer in the world producing on average 28% of all coffee grown. In 2006 Brazil grew enough coffee to brew 216,400,000,000 (216 billion 400 million) espresso coffees! If we were to make this calculation across global production amounts then we get an amazing number for the daily global consumption of around 2,117,416,830 (2 billion 117 million) cups of coffee – wow! The figures are not easy to find but if we guessed that around 40% of the world’s coffee is purchased in coffee shops then we would find that 846 million 966,732 cups are sold commercially each day globally – almost 900 million. This would equate to about’5 million cups in the US alone seeing they purchase around 21% of the world’s coffee.

Now imagine that for every cup of coffee sold a child was given clean drinking water from its own well. It costs just 1cent per person per day to do this. Any coffee shop could afford to contribute this amount from the sale of a cup of coffee. Instead of clean water a coffee shop could contribute for the education of coffee farmers’ children, costing from 23cents per child per day. The options and stories are unlimited as well as the potential difference that Buy One Give One transactional giving can make to the lives of many.

Transactional giving is the story of the thousand-mile journey starting with that first single step. Digging a well costs a few thousand dollars so it’s a big barrier for communities in developing nations. However if you break the cost down it only takes the sale of a cup of coffee to give clean water to a single person for a day1. This is the power of transactional giving. It is like the compound interest of giving – a little turns into a lot very quickly.

Of course any company can do transaction-based giving with any of its products or services and do it on their own as some are like TESCO in the UK giving school uniforms to kids in Africa in partnership with Save the Children. And yet if companies choose to join together under a commonly recognised banner/brand they can have a powerful effect. The ripple that a single company creates is added to that of another and the ripple grows into a tidal wave of giving. This is the power of giving and doing things together.

The final power of Buy One Give One transaction based giving is that everyone wins – the consumer wins – at no extra cost to themselves they have made a difference through their purchasing choices – the business wins in so many ways – and the worthy cause or charity wins because they can now receive small amounts from many sources all aggregated and paid as a lump sum from a single source if done through the Buy1GIVE1 service.

A new start – a new world – new thinking

If you check Wikipedia today you should find that a new definition has been added for BOGO. It is time for a change. A change from focusing on GETTING to focusing on GIVING. The subtlety in the words that we use so often point to a deeper underlying meaning. I added this small addition to Wikipedia, “… an acronym in the marketing industry that stands for Buy One GIVE One.”

Imagine a world where every time you buy you are giving a gift forward to someone in greater need than you. This is the magic of transactional giving – seamless and simple.

This is the world I want to be part of.

Just remember – you don’t ‘get’ giving till you get giving.

References:

http://www.coffeepoet.com/2007/09/

http://www.dep.org.uk/globalexpress/13/page1.htm

http://www.tesco.com/greenerliving/what_we_are_doing/ethical_clothing.page

http://www.scfnw.org.uk/site/article183.html

http://simple.wikipedia.org/wiki/Coffee

http://www.goodpurposecommunity.com/

http://www.dep.org.uk/globalexpress/13/page1.htm

Footnotes: 1 Calculated by taking the average cost to dig a well, dividing it by its average expected life without major maintenance divided by the number of people in the community benefiting from the well on a daily basis.

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Why is it many of us (in fact, most of us) occasionally experience some kind of empty feeling in our life? It is like being hungry. When we eat, we feel satisfied and become less interested in food. But as some time passes, we get hungry again. Then all of a sudden we feel so attracted to the smell and thought of food. We can also feel some kind of hunger when we are not even physically hungry-just after eating something. Some of us stay being hungry all the time.

Constant emotional hunger is not the most pleasant thing to have. Then, how can we live our lives to the fullest? How can we be more satisfied permanently?

Maybe the answer is straightforward: just live our lives fully. The word ‘full’ holds the meaning of entirety. Then the secret to live a life in entirety is only to live it fully.

Let us begin by looking at an example of this ‘completion’ with something very close to our mind – our stomach.

Whole Food VS Semi Food

We are familiar with the word ‘whole food.’ It is said that consuming whole food is the secret to the health and fitness we need. What has whole food got more than ‘part food?’

A full grain throbs with a life of its own. If you put the full grain in water, drain the next day and keep for a few days, it shoots. It has its own life. When we dine on such food, our body takes in the entire live nutrients. It has all the qualities required to purify, remedy and foster different body cells.

As in the example of a grain, most conventional dining includes having whole creatures as well. Having entire fresh fish used to be more popular than taking a portion of fish and throwing the balance away. It was ditto for poultry and also for vegetables.

‘Half food’ sometimes has more sweetness and flavour but not much other nutrition. We like its taste, but we could develop a long-term illness if we only ate ‘half food’ every day of our life.

So, to balance the missing part, we started to take dietary supplements. We have been studying and researching for a long time to find the perfect balance. It gets more and more complicated as we chop the food up, preserve and transport, and even try to balance with other parts coming from different sources, regions and seasons. Some of the nutrients even come from non-food items. They are chemically generated. After analysis and testing, we approve it for human consumption. But no matter how hard we try; we cannot put all the ‘bits’ together to make it come alive.

Part Life-’Sweetness’ of Life

So, if we looked at our life now, part of what we are doing can be like eating the ‘half food’. Just savouring the sweetness of life but throwing away the real nourishing part. And if we soaked our ‘half life’ in water with other bits and left it in the sunlight, could it shoot and grow into a beautiful whole life?

Whole food is not (as some people seem to believe) of a bland taste. In fact it tastes better if cooked properly. But as requirement is low, it is more costly. It is in reality more cost-effective in the long term though, as we will have to pay less as medical costs later on. When more people will start having it, it would automatically become less expensive as it is a simple food with less processing cost and waste.

Our life is very similar. When we only value the ‘sugariness’, and cast out the rest as litter because we don’t perceive its value, we may be throwing out the most important portion. And what we jettison could have the biggest power for the endorsement of our life and our financial health. It also takes more strength and resources to cast it out. Better still, that which is thrown away comes free.

So, what is that we are not looking at?

Imagine a life where we didn’t really feel we were missing anything there.

The secret is right here. The secret of a complete life.

Whole Life-The Complete Life

When it is ‘entire’, it does not matter how large the entire is. It can swell concurrently. It can still hold within it all the parts to support itself as a full living being. Once it matures into a specific size, it can manage to live even without some of its components. Like plants can survive even after being consumed a bit by birds or trees can flourish even after they lose their leaves. But if we disregard the proportion for a very long time, ultimately it can begin creating a critical inequity. Then it could become too problematical to come back to normality.

We do not have to revert to Stone Age to find entirety. Entirety exists in the current. All we should do is watch intimately; watch intimately enough to actually see.

When we begin seeing our life in its fullness and stop casting out what nurtures our life the most, we start experiencing more and more satisfaction without looking for ‘things’ to fill the gaps and hollows of our life. Things finally fit into place. We now grasp the intricacies of our world in a completely different manner.

Yes, it is now time to discover how we can fashion (and perceive) this equation consistently and affordably.

The actual enriching part of our life is what makes us feel fine deep inside. It is like that portion of food that makes us hale and hearty in the final tally. Sensations we experience in our daily life are the real answer to our lasting joy. And there are sensations that make us feel more full.

The smiling visages we see when we acknowledge the merit of others. The happiness we feel when we give others gifts. The tenderness we feel when we see our children being happy. The motivation we get when we sense that our life is full of substance ..

Let’s experience these moments of our life fully and enjoy the flavour of our whole life. Then we will see how it is not so necessary to continuously fill our mind (and stomach!) with temporal gratifications-those types of things that make us even hungrier afterwards.

We can actually feel this joy, gratitude and love in order to experience the life as a whole at any moment regardless of the situations. It is not about what we see, what we hear or what we do that complete our life as a whole. It is about what we ‘choose to’ feel about our life.

Yes, our life in fact is already whole.

When we start taking actions based on this understanding, we can become true masters of the balance creation-long-term health, wealth, nurturing relationship and happiness.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

Check here for image: http://www.buy1-give1free.com/images/What-type-of-giving-bee-are-you-Global-Giving-Village-sml.jpg

Bumblebee type analysis

1. Change-making bumblebee

A giving bumblebee who likes to see change – who spots every opportunity to do something better and worthwhile. A change-making bee often starts up new interesting projects for others to participate in. A flexible thinker who can collaborate well with others while often taking a leadership focus in making change. Many entrepreneurs and creators are this type of giving bee. They are not afraid of opening to change.

2. Believing bee

A giving bee who believes in one core ideas very strongly and inspire others to follow. Rather than changing all the time and being too flexible, this giving bee attracts people by being solid like a rock and integral to the immovable belief and vision. Some of the religious leaders as well as politicians are this type of giving bumblebee. Believing bumblebees makes for a great leader who attracts masses of followers. This bumblebee also can be a great follower who strongly supports an existing belief and inspires others to come together.

3. Caring and nurturing bumblebee

A giving bee who may not stand out as a firm leader but often are the biggest heart focused giver. A caring and nurturing bumblebee is selfless in giving and is always the first to take the giving action when seeing anyone in trouble. Though this bee seems gentle and caring, the strong desire to give and care for others drives this giving bumblebee to demonstrate some incredible giving acts. Many people who dedicate their lives to giving (volunteering, community service etc) are this type of bumblebee. Giving comes more natural to them.

4. Supporting and uniting bumblebee

A giving bee who sees the largest value in connecting and cooperating in effective partnerships. This giving bee is very focused on finding existing great ideas, mechanisms, philosophies or beliefs to benefit the community. It tends to support what resonates with him/her more often than coming up with a brand new way. A supporting and uniting bee is less attached to own way and has more flexible mind while being quite strategic about what to support. Rather than taking immediate action emotionally, this bee sees the value in creating the long-term unity. Long-term ‘quiet’ charity givers and those who take low profile in community giving but stick to the same project for a long time are often this type of bee.

Original article is at: http://www.buy1-give1free.com/index.php/598-What-is-your-giving-bee-type.html

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STOP. Take a breath. And imagine you were part of a world where every single transaction made a key difference.

Imagine, for example, you bought a television, and automatically a cataract-blind child received the gift of sight. Automatically. Or imagine if today you purchased a cup of coffee and someone in Africa got access to clean, pure water as a direct result. Automatically again.

It’s all happening right now. Already Buy1GIVE1 (B1G1) has become a true global giving ‘village’, bringing together businesses, their customers and worthy causes in a way that’s never been done before.

It’s happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.

That’s because in the Buy1GIVE1 world, every single sales transaction, be it buying a beer in Jamaica or renting a car in Reno (and everything in between) gives forward in a well-defined, resonant and measurable way.

Nowadays, when both corporations and charities have seen a decrease in profits and contributions, cause-related marketing appears to really be catching on. Cause-related marketing is a business scheme involving a partnership between a company with a product to sell and a charity with a cause to advance. As opposed to “corporate philanthropy,” which merely includes a company making a tax-deductible charitable contribution, cause-related marketing benefits both the company (by helping to increase sales, and therefore, profits), and the charity (by giving contributions and calling attention to the cause.)

You buy a book, a tree is planted. You dine out, a child gets fed. Buy One Give One – simple. The list goes is endless and the giving simply happens automatically, every second, every day and in every way.

And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transactional giving.

In Buy1GIVE1, they made sure that in many cases, the consumers are not only involved in CSR initiatives on a daily basis. Buy1-Give1 gives answers to that and it does it every second, every day and in every way.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

This collection of beautiful quotes that will inspire you to awaken your curiosity about the mystery of life is excerpted from “ONE”, a book by Masami Sato, the founder of Buy1GIVE which is a global giving organisation sharing the joy of giving. The quotes in this first edition include topics that are profoundly related to our everyday lives, such as mystery, judgment and connection. This article is the first part of the 3 “ONE Book Life-Changing Quotes Series”.

On transforming judgment

“Judgment often has very little relation to reality.”

“Actions and words don’t always accurately reflect who we are. Every single one of us has had the experience of wanting to undo what we did or said.”

On the mystery of life

“It’s very, very clear that we don’t need to know all of the ‘hows’ and ‘whys’ of life to keep living on this planet.”

“There are so many things we don’t understand in life. In spite of that lack of understanding though, we often enjoy experiencing those things.”

“Seeing is important but trying to figure out everything isn’t necessary.”

“The scientists are not here to reveal the ‘truth’ because we are here to seek it forever. They are actually here to complicate the game (of life) so that we can have more questions and enjoy the game longer.”

Connection

“Connection is the core of everything. That’s what life is. Connection.”

“Every single thing we do is to satisfy the need for connection.”

“We cannot feel unhappy when we are feeling totally connected. It’s impossible!”

“We are designed to constantly seek ways to connect to each other and to a greater purpose.”

“‘solutions’ coming from fear and doubt may not be the most effective ways. We end up feeling more and more disconnected from each other.”

“We can only truly celebrate the victory with others when we win together. Then we feel connected.”

“This is the game called ONE. The aim of the game is to ‘connect’! We keep connecting until we all become ONE.

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Michael Porter, probably the globe’s most respected business strategist says this: “I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy – or corporate social responsibility – is becoming an ever more important field for business. Today’s companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive.”

Everyone we talk with about Buy 1 GIVE 1 gets it in a heart beat. It’s an idea that totally resonates. And it’s an idea whose time has come.

You can step up to make a continuing difference and literally play a significant part, not just in leaving a legacy, but also in transforming our world. It could be the best business and personal choice you’ve ever made. After all you will leave a legacy the question is : will it be one of consumption or one of choice.

Bill Gates has become central to this new way of thinking, calling for ‘Creative Capitalism’ in response to the vital question, he shares in TIME Magazine:

“How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?”

Buy1GIVE1 is about Sharing the Joy of Giving; and giving, results from giving thanks for what we have.

Remember – you don’t ‘get’ giving till you get giving.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.