The Farmer And The Piece Of Straw That Made Him Rich

On February 16, 2010, In business, By Masami Sato

A millionaire created through giving!

There is a Japanese folk tale about the power of giving and it exemplifies how we can get the most wonderful of gifts when we’re gifting things to others and are positive about what we have already got.

This is the folk tale.

A long time ago, there lived a penniless young farmer. Nothing that he did turned out to be profitable. He was completely impoverished without any money, without anyone to help and nothing to eat. One night, totally at his wit’s end, he went to a shrine and sat near the altar and pleaded to Gods to show him what to do.

“I have always been sincere and industrious, but all my industriousness never became beneficial to me. Where have I gone wrong?”

He fell asleep near the altar just after he put the question. When he woke up in the morning, he saw in front of him one of the Gods he had seen in his dream, with a bright golden light around him. The God’s voice reverberated in his mind.

“After you wake up in the morning, value that which you have in your hand and keep giving it fully to others as you move forward,” the God told him.

The farmer woke up. He still had many questions jumping through his mind but he lifted himself up and tried to shake off the strangely vivid dream he just had. To his surprise, he saw a piece of straw in his hand. Maybe it was on his clothes after the long day of fieldwork.

He almost threw it away, but stopped short of doing it recollecting what God had said about it. He seated himself again and stared at the straw in his hand.

He sat for a long while wondering what that meant. He had no idea how a broken bit of a straw can be of any use to him. Suddenly he saw a wasp buzzing around. The wasp soon alighted on the tip of the straw. He caught hold of the wasp and bound it to the straw with a piece of string from his dress. Thus with a piece of straw with a wasp at one end, he proceeded.

He had gone a little way when he found a small boy and his mother coming towards him from the other end of the road. The boy was weeping. When he said hello to the boy, the child noticed the straw that the man had with a wasp at one end. He stopped his weeping and wanted to have the straw. The farmer was hesitant to give it but then he remembered that God had asked him to value what we owned and also give it to others profusely. So he gave the straw to the boy. The mother was relieved as the boy stopped crying when he got the straw and the wasp. In return she gave the man three tangerines.

The farmer continued on. And as he walked, he began feeling a little hungry. He thought of eating the tangerines but he reminded himself it was about giving the gift to others, not to himself.

He had to climb a steep hill and there he saw a trader sitting on the earth under a tree. Near the man was a wooden box. The farmer wished the trader who seemed to be very tired. The trader saw the tangerines the farmer had and asked if he could have them. The trader said he was very thirsty.

The farmer was as thirsty as the trader as he had been walking for long on that hot day. Nevertheless, he offered the tangerines to the trader, who then ate all the three tangerines and felt recharged. He felt very happy about the help rendered to him and opened the wooden box that was by his side. Inside the box were rolls of silk that was dyed with hand. The merchant gifted the farmer one roll and proceeded on his way.

So off the farmer went again following the path. He found a stream along the way and he took a deep drink making him feel totally refreshed. Life seemed to be easier and was flowing now.

The farmer walked and walked not seeing anyone for a long time. He started to think that maybe this was it – his fortune. So, he decided to go to the nearby town to sell the fabric.

But just as he went around the corner, he saw in front of him a band of fighters. One of the fighters who looked liked the head of the band stood near a horse that was lying on the earth. The farmer heard the leader talking to his men.

“This horse is not likely to live long. We will have to abandon it here. Just look after it and follow me.” Saying this, he climbed on to another horse and rode off and disappeared.

The remaining soldiers were left discussing what to do about it. They were reluctant to kill the animal but they did not have much of a choice. At last one of them took out a sword.

The farmer quickly ran over to them and asked them to stop. He said he would like to look after the horse. He also offered the silk fabric to the warriors. They jumped at the offer and took off very quickly.

The farmer stood there with the horse that was in its death throes. He felt he might have got it all wrong and that he was not destined to be wealthy. Then he thought of the river that he had come across on the way.

He turned back and went to the river, removed his shirt and immersed it in the river to get water for the horse. He went back to the animal lying on the earth and pressed the water out of the shirt gently into its mouth. As the water went inside drop by drop, the animal slowly got recharged and finally the farmer was able to help it stand up.

The horse finally stood up on its legs so the farmer could take the horse to the stream. As the horse took more water and ate some fresh green grass around the stream, it soon began to regain strength.

So now the farmer owned the horse! The man and the animal traveled together, and the farmer had to run as the horse led the way. They traveled together for miles. Finally, as the sun was setting, the horse came to a halt in front of a big house. The animal pushed the farmer towards the gate when he finally drew level with it.

As the farmer made his way to the gate, all of a sudden the gate opened and an old man was standing there. The man looked drawn and he was hastening out onto the road. The old man took notice of the farmer as well as the animal standing nearby.

The old man asked the farmer what he was doing. The farmer said he was looking for a place to stay the night. The old man said he was going to the town for an urgent matter. He asked the farmer if he minded looking after his house until he returned. He said he might not be able to come back for a little while.

As the old man seemed to be in a hurry, the farmer offered him the horse. The old man appreciated the generous offer and took off with the horse. As he was leaving, he said something peculiar to the farmer.

“If I do not return within three years, this house is yours.”

As you possibly deduced, the old man did not come back.

The farmer stayed in the big house for the remainder of his life with a land that yielded a rich harvest and had friendly neighbours. And he always remembered to give away whatever he had.

Thank you for going through this story. And what is the message that it contains?

Maybe there is a key to something. When we can turn our ‘getting game’ into a ‘giving game’, our life often flows bringing more abundance. But it is not always easy to practice the old wisdom in our real life.

Given below are the remarkable factors that we can glean from the story:

* When we give the things that others want, they usually value it more than we value it while when we are trying to ‘sell’ something (because fundamentally, we want to get something from the deal), they compare the value with our asking price and try to pay less.

* When there is no lasting attachment to the things we own, we will see that we have wider chances since we are able to free ourselves from what we have.

* When we are down and out with the problems of life, instead of worrying about the negativities if we kept focus more on giving others and caring for them, life would surely bring glad tidings later.

* If we try to turn into cash what we have accumulated, because of the conviction that “this is all it would get” thinking that if we do not encash it, we will lose, our life will stand still. Instead, why don’t we keep on giving more and more irrespective of what we have or whether we are actually rich or not.

Giving is part of many successful people’s lives. When we give first, we have more chance of living a life of magnificence, ease and expansion.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

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Secrets About Giving

On February 16, 2010, In business, By Masami Sato

The secret to get what you want is revealed. Simply by giving. The reasons are explained using the classic philosophical question: “Which comes first, the chicken or the egg?” The chicken and the egg, which forms the circle of life, serves as a profound analogy to giving and getting what we want: the circle of joy. The concept is explained in the clear and refreshing voice of Masami Sato, the author of ONE Book.

As human beings, most of us have yearnings for different kinds of things. And of course, the fundamental principles of economics tell us that while needs are unlimited, resources are not. This makes us think that the more resources we have, the more yearnings we would be able to satisfy. As such we tend to safeguard our resources. We would then feel that giving away these resources or splitting it between many would lessen the portion that can be used to get what we desire. This is the conventional win-lose strategy that is being played out.

Then, is it true?

And if the answer is “no” what then? What if it actually goes against the secret of getting more? What if the secret to earn more is simple – just by managing to give more?

A person can get a thing by the simple act of giving. In the same way that he can get eggs by breeding chicks. In the most simple way. Naturally. Spontaneously. And it is a fully satisfying joyful sensation.

First, let us start with a small comparison to explain things.

Chicken and Egg: the Cosmic Circle of Life

Many a philosopher has come out with this question from the beginning of time, “Which comes first, the chicken or the egg?”

The answer to this endless discussion is simple: It actually doesn’t matter because both chickens and eggs are here now. But if we want to have more great outcomes, we can choose to start somewhere.

Giving and Receiving: the Circle of Joy

What happens, if we pose a different question? “Which comes first, giving or receiving?”

Again, if we want to have greater results, we can choose to start somewhere. Giving something to others is surely so much easier than trying to get it first!

What happens when we try to get it first?

If we want to have something, naturally we try to get it. And we try to hold on to it after getting it. This is very natural to do-it makes sense intellectually.

But the actual result of ‘trying to get’ is mostly not ample and actual long term benefits.

For example, hoping to see others happy is not at all about deriving joy from them, or manipulating them to become happy. It is about how much happiness we can give them and thereby share with them. Full stop.

So where do we start to get what we want?

By starting from the other end of the circle- by giving generously!

When we give first before we actually fully have what we really want – what we dream of – we send a very powerful message to ourselves that says, “there is enough, and more will come”. It allows us to experience the joy today – the joy of giving.

We only need to give out the love generously to others. It simply comes back to us. Giving love is the only way to be generously loved. When we acknowledge everyone for the great things they do and the great qualities they have, again it comes back to us. Others acknowledge us because we acknowledge them.

In the same manner, if we want to have plenty in our life materially, financially, and mentally, we have to share in full measure with others, what we want.

Some are ready to give more physical things like time. Others opt to give what they can spare financially, like money. Those who give more (time, money, compassion, love, thoughts) have these things in abundance because it is the surplus. And surplus is the natural law of life.

Just keep in mind the rule of the game

Rule one: never hope to get anything in return when a thing is given.

When we have the conviction that giving has got as its inherent part, ‘getting’ something back, we become upset when do not see the return immediately. We may even feel a slight dissatisfaction towards the receiver of our gift. And surely, nurturing a bad feeling for someone is not a proper thing to do! So we can experience the real happiness of giving when we are doing something with the knowledge that we are doing it only for ourselves – we are doing it for our own happiness!

Losing to succeed, giving to receive.

In the beginning it may look as if we are losing. However, at some stage we recognize that taking things without giving is not an acceptable life pattern. And we have been aware of it all throughout. That is why tithing has been a normal part of the lives of many people who were leaders. And they did not do it with any fanfare so it was not done to gain popularity. It was done because it was a way of life.

Look around yourself. ‘Lesser’ creatures do it naturally. The bumblebees take the honey of the flowers and in return pollinate the flowers, thereby making them bloom. They do it in accordance with the laws of nature. They do not do it as a part of any law of justice. That is why they create permanence, without even making an attempt to do so.

Giving is just being who we are, it is just like having; not greater or lesser. No difficulty, no conditions attached, just releasing oneself.

The essence of getting more can be stated in two steps: Give first, and do not expect to get anything in return.

When we let go and give generously, what we want will be delivered to us. Naturally.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

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Step aside old BOGO and meet the new BOGO

On February 16, 2010, In business, By David Anttony

Definitions of some English words can change quite rapidly these days. In the recent past the meaning of words was often very fixed. Today the meaning can change in the blink of an eye. With faster and newer ways to exchange ideas such as Twitter and with wider and more culturally, socially and educationally dissimilar groups connecting together – words are put back on the anvil of evolution and changed into something new and more reflective of current life.

There’s a significant global movement happening where consumers are asking business to take care of the things they care about such as the less fortunate in society and the environment. The request is mainly tacit and despite it being an ironic request it by far indicates still that we are in a time of vast change. Consumers these days want their cake and eat it. They not only want cheap products, they also want the environment to be preserved and they want workers to be well looked after.

There may not seem an answer to this complex puzzle and yet one actually exists. It exists in the reforging of a simple single word – GET. Today there is a new movement of people wanting to get but give at the same time and they are reforging its meaning into the word GIVE.

Every day I receive a notice from Google Alerts for two words – B1G1 and BOGO. It tells me all the new places that these words are being used on the Internet. I can now see that the new meaning of these words is coming alive ‘poco a poco’ [Italian: poco, little + a, by + poco, little].

The B1G1 and BOGO acronyms both stand for Buy One GET One free. You buy one and you get given an extra one for free.

If you look on Wikipedia you will find these definitions for BOGO (there isn’t a definition yet for B1G1 – there will be soon when I write one!):

* An acronym in the retail industry that stands for Buy One Get One. For example, you could say “Buy 1 DVD, Get 1 FREE!

* An acronym in slang British that stands for Britons Of Greek Origin or Greek Britons.

* Bogo, Cebu, a city in central Philippines.

* Norway, a village in Norway.

* Norway, a village in Norway.

* The mascot of the ITESM CEM.

* BogoMips, an unscientific measurement of CPU speed

* Bogosort, an ineffective sorting algorithm

BOGO light

There is a business in the USA called SunLight Solar founded by Mark Bent. He has created a special torch that not only is an amazing and sturdy solar-powered light; his company also gives a free torch to those in need in developing nations for each one bought. If you look on their website you will learn about their “BOGOlight”.

“The BoGo – our Buy one/Give one – program has successfully provided lights to many, many thousands of people in the developing world, changing lives because of your purchase and participation.” – BOGOlight.com

Mark Bent turned the acronym upside down when he started to use the word as part of his product name. For him now and the thousands who buy his lights, BOGO now means Buy One GIVE One. Each person gets to give a light every time they buy one for themselves. So now with each sale, people who do not have the luxury of electricity can harness the power of the sun to support their lives.

There are many other well known and many less well know businesses doing Buy One Give One giving, or transaction-based giving as its becoming known. Some of the famous companies are OLPC – One-Laptop-Per-Child and TOM’S Shoes. Some of the less well-known ones (in the US at least) are based in Oceania and the UK – Earthstar Publishing, Maple Muesli, Blinds Couture, Figure 8 Body Chains, Sunsplash Homes, Honestly Women magazine and Thavibu Gallery based in Thailand are just a small handful of these special businesses that are leading the Buy One Give One movement.

Many Buy One Give One businesses are coming together under the single brand banner of Buy1GIVE1; a Singaporean based social enterprise which is becoming the home of transaction based giving. Any business can now choose to be part of Buy One Give One giving with ease. It’s like a CSR ‘plug-in’ to allow a business to start giving from each and every sale today – starting from just one cent. It is now not even a matter of giving an equivalent product to someone else. Instead it is about giving to a charity project that is in resonance with a company’s business activity. For example a magazine publisher cannot support the planting of a tree every time they sell a subscription, a restaurant can feed a child for each meal sold, a TV store can gift a cataract blind person with the gift of sight (Get Vision-Give Vision), and a builder or property developer can build a budget home for those in need who have lost their homes in a disaster (Buy1BUILD1) – the list is only limited by imagination.

There is something very special happening these days as more and more people are switching to giving and what are known as ‘citizen brands’ as a part of their everyday experience. In the 2008 Goodpurpose study of global consumer attitudes it reveals that almost 68% of consumers would choose to remain loyal to a brand during an economic downturn if it supports a good cause. And 71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes. This study also highlighted some other key points as well such as:

* 52% of consumers globally are more likely to recommend a brand to others when it supports a good charity cause over one that doesn’t.

* 52% of consumers globally are more likely to tell others of a brand when it supports a good charity cause over one that doesn’t.

* Consumers are now voicing a clear desire for marketers to associate their brands to social causes. 42% say that if two products or services were of a similar quality and price, commitment to a cause outranks factors like innovation, design and brand loyalty when selecting one brand over another.

Turning Getting into Giving

In the minds of consumers, Buy One GIVE One is expected to replace Buy One GET One as the new global giving movement led by Buy1GIVE1 spreads. Certainly with the massive sales results and consumer demand shown for companies like BOGOlights, One Laptop Per Child (OLPC) and TOMS Shoes, this tide will continue to spread and grow.

I did a Google search on the 25 topmost key words connected with the keyword BOGO as an experiment to see what would show up. The results were interesting so I have displayed them below. You may notice that right now the word Give doesn’t show up. It will be interested to do this test again in twelve months time to see what changes. Consumers are now driving change and yes they want to receive free gifts (traditional B1G1/BOGO) but equally they also want to give to others or see others being given to.

Keyword results:

Free, photography, blogging, discount, networking, African, boots, groups, music, dallas, togo themes, wallpapers, buy, applications, skins, values, coupon, gift, sharing, shopping, pics, join, prose

Transactional or transaction based giving

Buy One Give One giving is transactional – every time you buy something, you give something. In the case of SunNight Solar, TOMS Shoes and OLPC they happen to give physical products of the same nature for everyone sold. However, in most cases, Buy1GIVE1 associated businesses give a charitable contribution from each sale. Giving can start from just a one-cent contribution per sales transaction and go up to thousands of dollars in the case of Buy1BUILD1. At 1cent any business in the world can afford to give from each sale especially when they also know 100% of the contribution goes to the cause.

The amount of money that is contributed isn’t the focus with Buy1GIVE1 transaction based giving. The focus instead is on the story and sharing the simple joy of giving. After all, if you think that 1c isn’t a lot to give and would not make much of a difference think again.

Coffee consumption has spread globally and Brazil is by far the largest coffee producer in the world producing on average 28% of all coffee grown. In 2006 Brazil grew enough coffee to brew 216,400,000,000 (216 billion 400 million) espresso coffees! If we were to make this calculation across global production amounts then we get an amazing number for the daily global consumption of around 2,117,416,830 (2 billion 117 million) cups of coffee – wow! The figures are not easy to find but if we guessed that around 40% of the world’s coffee is purchased in coffee shops then we would find that 846 million 966,732 cups are sold commercially each day globally – almost 900 million. This would equate to about’5 million cups in the US alone seeing they purchase around 21% of the world’s coffee.

Now imagine that for every cup of coffee sold a child was given clean drinking water from its own well. It costs just 1cent per person per day to do this. Any coffee shop could afford to contribute this amount from the sale of a cup of coffee. Instead of clean water a coffee shop could contribute for the education of coffee farmers’ children, costing from 23cents per child per day. The options and stories are unlimited as well as the potential difference that Buy One Give One transactional giving can make to the lives of many.

Transactional giving is the story of the thousand-mile journey starting with that first single step. Digging a well costs a few thousand dollars so it’s a big barrier for communities in developing nations. However if you break the cost down it only takes the sale of a cup of coffee to give clean water to a single person for a day1. This is the power of transactional giving. It is like the compound interest of giving – a little turns into a lot very quickly.

Of course any company can do transaction-based giving with any of its products or services and do it on their own as some are like TESCO in the UK giving school uniforms to kids in Africa in partnership with Save the Children. And yet if companies choose to join together under a commonly recognised banner/brand they can have a powerful effect. The ripple that a single company creates is added to that of another and the ripple grows into a tidal wave of giving. This is the power of giving and doing things together.

The final power of Buy One Give One transaction based giving is that everyone wins – the consumer wins – at no extra cost to themselves they have made a difference through their purchasing choices – the business wins in so many ways – and the worthy cause or charity wins because they can now receive small amounts from many sources all aggregated and paid as a lump sum from a single source if done through the Buy1GIVE1 service.

A new start – a new world – new thinking

If you check Wikipedia today you should find that a new definition has been added for BOGO. It is time for a change. A change from focusing on GETTING to focusing on GIVING. The subtlety in the words that we use so often point to a deeper underlying meaning. I added this small addition to Wikipedia, “… an acronym in the marketing industry that stands for Buy One GIVE One.”

Imagine a world where every time you buy you are giving a gift forward to someone in greater need than you. This is the magic of transactional giving – seamless and simple.

This is the world I want to be part of.

Just remember – you don’t ‘get’ giving till you get giving.

References:

http://www.coffeepoet.com/2007/09/

http://www.dep.org.uk/globalexpress/13/page1.htm

http://www.tesco.com/greenerliving/what_we_are_doing/ethical_clothing.page

http://www.scfnw.org.uk/site/article183.html

http://simple.wikipedia.org/wiki/Coffee

http://www.goodpurposecommunity.com/

http://www.dep.org.uk/globalexpress/13/page1.htm

Footnotes: 1 Calculated by taking the average cost to dig a well, dividing it by its average expected life without major maintenance divided by the number of people in the community benefiting from the well on a daily basis.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

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How To Find A Good Disability Lawyer

On February 7, 2010, In business, By Veva DeGonzalo

There are a few simple guidelines you should follow if you are looking for a good disability lawyer. Lawyers are kind of like doctors; they specialize in certain fields. You wouldn’t go to a brain surgeon for an ingrown toenail. You also don’t want to go to the wrong type of lawyer. A divorce lawyer probably isn’t going to be able to help you with a disability claim.

We have all heard the lawyer jokes and know that this profession has gotten a bad name. Though some may disserve this, there are many that are just like you and me. They are simply doing a job that they have trained for many years to do. They have the education and knowledge to make our lives a lot less complicated. They provide much needed service to people each day.

You will want to treat hiring a lawyer as you would anything else. Find the lawyer that best suits your individual needs. Make appointments with several and meet with them to discuss your case. Find out what they think of your case and ask about the rates they charge.

Whether you will be billed by the hour or if there is a flat fee is information that can have a big impact on your final decision. If a lawyer charges a percentage then this can actually be a very good thing. They will usually only charge you if they win your case; that means that if you don’t get paid then neither do they. You know that if they lawyer takes your case then they believe you have a good chance of winning otherwise they wouldn’t waste their time.

When searching for a lawyer you may want to take into consideration how you became disabled. If it was work related you may need a lawyer with a lot of knowledge in workers compensation suits. If it is medical malpractice then you need a lawyer who specializes in that area and so forth. Each area of the law is very different and you want an attorney that knows your area of the law.

Word of mouth is still the best possible form of advertising. Ask around and see which lawyers people you know have dealt with and liked the best. This can save you some time and aggravation in the long run. You may be surprised what you can find out if you start asking questions. You can get a lot of useful information from people who have been in situations like yours.

Some cases may be time sensitive. If you have reason to believe you will be disabled for an extended duration then don’t wait to call a lawyer. Medical testing may need to be done that you are unaware of. Some things have strict statute of limitations. Your lawyer will know exactly what is needed and in what time frame. They may even be able to help with medical billing until your case is resolved.

Laws vary from state to state. Only a lawyer can advise you about your states laws. Contact a disability lawyer today by looking in the phone book.

When you’re involved in an accident, hire a injury lawyer Toronto to receive some professional advice. accident lawyers Toronto.

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Explore Your ‘Giving Bee’ Profile

On January 27, 2010, In business, By David Anttony

Bumblebees are all giving by nature. They give naturally to maintain the world of abundance. But each bumblebee actually takes a different focus in maintaining the colony as well as the flower garden. So, I thought human beings are the same. We are all naturally giving and caring. But we express our giving in different ways. So, here it is a ‘giving bumblebee’ chart where you can find your bee type. Watch out for the following bumblebee analysis! The more you share your value as a giving bumblebees, the more we can all do together to make a difference.

Check here for image: http://www.buy1-give1free.com/images/What-type-of-giving-bee-are-you-Global-Giving-Village-sml.jpg

Bumblebee type analysis

1. Change-making bumblebee

A giving bumblebee who likes to see change – who spots every opportunity to do something better and worthwhile. A change-making bee often starts up new interesting projects for others to participate in. A flexible thinker who can collaborate well with others while often taking a leadership focus in making change. Many entrepreneurs and creators are this type of giving bee. They are not afraid of opening to change.

2. Believing bee

A giving bee who believes in one core ideas very strongly and inspire others to follow. Rather than changing all the time and being too flexible, this giving bee attracts people by being solid like a rock and integral to the immovable belief and vision. Some of the religious leaders as well as politicians are this type of giving bumblebee. Believing bumblebees makes for a great leader who attracts masses of followers. This bumblebee also can be a great follower who strongly supports an existing belief and inspires others to come together.

3. Caring and nurturing bumblebee

A giving bee who may not stand out as a firm leader but often are the biggest heart focused giver. A caring and nurturing bumblebee is selfless in giving and is always the first to take the giving action when seeing anyone in trouble. Though this bee seems gentle and caring, the strong desire to give and care for others drives this giving bumblebee to demonstrate some incredible giving acts. Many people who dedicate their lives to giving (volunteering, community service etc) are this type of bumblebee. Giving comes more natural to them.

4. Supporting and uniting bumblebee

A giving bee who sees the largest value in connecting and cooperating in effective partnerships. This giving bee is very focused on finding existing great ideas, mechanisms, philosophies or beliefs to benefit the community. It tends to support what resonates with him/her more often than coming up with a brand new way. A supporting and uniting bee is less attached to own way and has more flexible mind while being quite strategic about what to support. Rather than taking immediate action emotionally, this bee sees the value in creating the long-term unity. Long-term ‘quiet’ charity givers and those who take low profile in community giving but stick to the same project for a long time are often this type of bee.

Original article is at: http://www.buy1-give1free.com/index.php/598-What-is-your-giving-bee-type.html

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

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Quotes From Masami Sato’s Book : ONE – Sharing The Joy Of Giving

On January 27, 2010, In business, By Masami Sato

Part One of Three

This collection of beautiful quotes that will inspire you to awaken your curiosity about the mystery of life is excerpted from “ONE”, a book by Masami Sato, the founder of Buy1GIVE which is a global giving organisation sharing the joy of giving. The quotes in this first edition include topics that are profoundly related to our everyday lives, such as mystery, judgment and connection. This article is the first part of the 3 “ONE Book Life-Changing Quotes Series”.

On transforming judgment

“Judgment often has very little relation to reality.”

“Actions and words don’t always accurately reflect who we are. Every single one of us has had the experience of wanting to undo what we did or said.”

On the mystery of life

“It’s very, very clear that we don’t need to know all of the ‘hows’ and ‘whys’ of life to keep living on this planet.”

“There are so many things we don’t understand in life. In spite of that lack of understanding though, we often enjoy experiencing those things.”

“Seeing is important but trying to figure out everything isn’t necessary.”

“The scientists are not here to reveal the ‘truth’ because we are here to seek it forever. They are actually here to complicate the game (of life) so that we can have more questions and enjoy the game longer.”

Connection

“Connection is the core of everything. That’s what life is. Connection.”

“Every single thing we do is to satisfy the need for connection.”

“We cannot feel unhappy when we are feeling totally connected. It’s impossible!”

“We are designed to constantly seek ways to connect to each other and to a greater purpose.”

“‘solutions’ coming from fear and doubt may not be the most effective ways. We end up feeling more and more disconnected from each other.”

“We can only truly celebrate the victory with others when we win together. Then we feel connected.”

“This is the game called ONE. The aim of the game is to ‘connect’! We keep connecting until we all become ONE.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

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